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Research Aug 2024
... geographies. Use this Market Guide to navigate the IT distributor market and target broadline, born-in-the-cloud, technology-specific or geography-specific IT distributors. Overview Market Definition Market Description Market Direction Market Analysis Representative Vendors Vendor Profiles Market Recommendations ...

Analyst(s):   Christine Tenneson
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Research Aug 2026
... Gartner client? Market signals are key to timing innovation investment. AR leaders leveraging Gartner Hype Cycles guide the business to align roadmaps with true market readiness. Ignoring this objective third-party analysis risks stranding investments in areas buyers aren’t ready for or arriving too ...

Analyst(s):   Marvin Goodman   |   McKenzie Smith
Research Aug 2026
... Access Insights Already a Gartner client? Isolated AI pilots struggle to scale and drive positive return on their investments. CPOs can advance AI’s impact through AI adoption by aligning successful pilots with organizational goals, embedding AI within procurement workflows, and investing in training ...

Analyst(s):   Alex Brady
Research Sep 2026
... services CMOs within banking, investing and insurance must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights ...

Analyst(s):   Alex De Fursac Gash   |   Ross Cosner
Research Oct 2026
... Already a Gartner client? CMOs frequently seek benchmarks to evaluate investments, capabilities and performance relative to industry peers. This research guide helps CMOs apply Gartner benchmarks more effectively by connecting them to the business questions they are trying to answer and the decisions they need ...

Analyst(s):   Ross Cosner
Premium Research Oct 2025
... Strengthening core data management capabilities is essential for organizations aiming to modernize their data management practices and thrive in an AI-centric world. This Planning Guide enables data and analytics technical professionals to respond to key trends, refine their practices and improve business ...

Analyst(s):   Jason Medd   |   Mayank Talwar   |   Prasad Pore   |   Lyn Robison   |   Lydia Ferguson   |   Amy Bickel   |   Joe Maguire   |   Sagnik Das   |   Andy Lee   |   Ramke Ramakrishnan
Research Aug 2026
... As AI adoption accelerates, failing to build data and AI literacy risks value realization, weaker governance, and limited workforce readiness. This guide helps data and analytics leaders support persona-based and role-oriented data, analytics and AI workforce enablement as a core business capability to ...

Analyst(s):   Sarah James   |   Sally Parker   |   Alan D. Duncan
Research Jul 2026
... Gartner client? MSM predicts leaders and laggards in 2026 and 2027 using historical Market Share and Forecast Data alongside proprietary closed-loop Peer-Indexed Performance and Revenue Gap data analysis to project market share and revenue growth. MSM empowers business leaders to anticipate disruptions ...

Analyst(s):   Hardeep Singh   |   John Lovelock   |   Kay Arnott   |   Grigory Betskov
Premium Research Apr 2025
... in. Product leaders can explore these expected investment areas, helping them make informed go-to-market decisions and refine sales interactions to align with buyer objectives. Data Insights Directions for Use About This Research Recommended by the Authors Gartner Research ...

Analyst(s):   Michelle Shapiro   |   Mansimran Narang
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