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Premium Research Jul 2025
... Enterprisewide data literacy initiatives often stall due to organizational complexity and competing priorities. This resource equips CFOs to sponsor, champion and orchestrate data literacy programs that deliver measurable value to the business. Overview Introduction Analysis Gartner Recommended Reading N ...

Analyst(s):   Clement Christensen   |   Srishti Garg
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Premium Research Jul 2025
... Discover how AI, seller role evolution and industrialized misinformation will shape B2B sales by 2030. This trend analysis will help CSOs to inform sales strategy, boost seller productivity and enhance trust in a rapidly evolving environment. Overview What You Need to Know Gartner Recommended Reading Ga ...

Analyst(s):   Colleen Giblin   |   Elizabeth Jones   |   Robert Blaisdell   |   Steve Rietberg   |   Ant Duffin   |   Greg Hessong   |   Doug Bushée   |   Luke Tipping   |   Daniel Hawkyard
Research Sep 2025
... Access Research Already a Gartner client? Assurance leaders face challenges in achieving unified risk visibility and streamlining compliance. This research highlights AI-powered vendors and solutions that help leaders automate assurance functions and respond rapidly to regulatory and operational chang ...

Analyst(s):   Jie Zhang   |   Joel Backaler   |   Nicholas Sworek   |   Weston Wicks
Premium Research Sep 2025
... As enterprises increasingly embrace generative AI, infrastructure and operations’ importance also grows, demanding new skills and roles within I&O teams. CIOs and heads of I&O in China should prepare their workforce by tailoring AI training to specific personas, identifying key roles and adopting mu ...

Analyst(s):   Elaine Zhang
Research Oct 2025
... Access Research Already a Gartner client? CMOs and their teams must adapt their advertising strategy to keep up with shifts in media consumption and the advancement of GenAI-powered ad tools. Genius brands are adapting by investing more in streaming ads, using GenAI to increase creative production and ...

Analyst(s):   Brad Jashinsky   |   Eric Schmitt   |   Emily Weiss
Research Oct 2025
... Access Research Already a Gartner client? Annually, CSOs are forced to negotiate with their CFOs to finalize the upcoming revenue plan. That plan impacts strategic decisions, resource allocation and quotas from sales leaders down to sellers. Don’t merely react to the plan; be proactive and pressure-te ...

Analyst(s):   Dave Egloff   |   Brendan Condon   |   Rachael Buchler
Premium Research Sep 2025
... CSCOs face unprecedented uncertainty as AI, geopolitics, regulation, data and talent reshape future supply chains. Gartner’s scenario modeling exercise reveals three likely future scenarios and provides actionable strategies to help CSCOs stay competitive. Overview What You Need to Know Gartner Recomme ...

Analyst(s):   Pierfrancesco Manenti
Research Oct 2025
... Access Research Already a Gartner client? CMOs struggle to communicate brand investment value due to stakeholders’ limited understanding of brand strategy. Use this business case to communicate brand’s value to key stakeholders by showing the effect of building brand commitment (a combination of brand ...

Analyst(s):   Aditi Ananya
Research Oct 2025
... Access Research Already a Gartner client? Heads of ERM can use this benchmarking data to explore common risk report inclusion by peers, and bold content ideas that drive stakeholders to action. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Drew Smith
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