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Premium Research Jul 2025
... Intralogistics smart robots and drones are special forms of cyber-physical automation that have embedded intelligence, can function unaided and can adapt to their environments in order to complete missions. This Hype Cycle will help supply chain technology leaders find robotic solutions that match t ...

Analyst(s):   Simon Tunstall   |   Abdil Tunca   |   Federica Stufano
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Premium Research Jul 2025
... Data and analytics in the banking sector remains paramount amid accelerating cloud adoption and growing generative AI and agentic AI use cases. Banking CIOs can use this Hype Cycle to evaluate the maturity of D&A innovations, strategize an architecture design approach and prioritize investments. Anal ...

Analyst(s):   Sudarshana Bhattacharya
Research Oct 2025
... Access Insights Already a Gartner client? AI is changing how services are priced, shifting focus from labor to results. Tech services leaders must evolve their pricing models to remain competitive and profitable. This research outlines three key shifts in pricing strategy and provides actionable recom ...

Analyst(s):   Danny Ryan   |   Robert Brown
Research Oct 2025
... Access Insights Already a Gartner client? Growth companies use social monitoring and listening tools more than non-growth companies, underscoring that the success of social media efforts depends on demand generation leaders’ ability to pay attention to their audience. Those who neglect to listen befor ...

Analyst(s):   Serena Philip
Premium Research Aug 2025
... Interest in M365 Copilot is high, but its value has proven elusive. To convert interest into revenue growth, tech services leaders must respond to narrow requests with comprehensive Microsoft AI productivity solutions — including Chat, Studio and Teams Premium — which will meet varied needs more cos ...

Analyst(s):   Craig Roth   |   Danny Ryan
Premium Research Sep 2025
... CPOs who are relying on large language models to deliver GenAI will lag behind competitors who are adopting or building domain-specific language models that are a better fit. CPOs may need to get support to incorporate DSLMs if LLMs were piloted within the portfolio. Overview Strategic Planning Assump ...

Analyst(s):   Charles Sutherland
Research Nov 2025
... Access Insights Already a Gartner client? Organizations face significant tech and process shifts as customers adopt “channelless” buying journeys. CMOs must adopt a channel-adaptive, AI-powered, and outcome-focused post-omnichannel strategy to meet customer needs, drive agile and scalable marketing, a ...

Analyst(s):   Suzanne Schwartz
Premium Research Nov 2025
... AI will transform finance jobs by automating simple roles, augmenting advanced analytical roles, and evolving process owners into AI risk supervisors as AI runs processes. CFOs must proactively and carefully adapt finance roles and headcount as new phases of AI implementation deepen AI’s impact on f ...

Analyst(s):   Francois Christophe
Webinar November 05 2025
Watch this complimentary Gartner security and risk webinar to learn about the 2025 Gartner Technology Adoption Roadmap for Large Enterprises.
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