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Premium Research Apr 2025
... Estimating, demonstrating and capturing business value is one of the top challenges for AI leaders. This maturity guide helps AI leaders maximize the value from their use cases, AI products and broader portfolio of AI activities, offering access to Gartner’s essential resources at each step. Analysis ...

Analyst(s):   Pieter den Hamer   |   Leinar Ramos
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... With ABM The ultimate guide to kickstart an ABM program with intent data. Sources An updated timeline for Privacy Sandbox milestones, Google 7 Key Foundations for Modern Data and Analytics Governance, Gartner What is Cookie Syncing and How Does it Work?, ClearCode Market Guide for Identity Resolution, ...
Premium Research Jun 2026
... Companies often identify a need for technology, but determining the capabilities and functionality needed to support its operation requires more work. Heads of logistics can use this guide to interview business partners to gather needed requirements to make their transportation technology investment ...

Analyst(s):   Brock Johns   |   Oscar Sanchez Duran   |   Nathan Lease   |   Zee Zakaria
Webinar On-Demand
... threat of disinformation and evaluate the market for solutions in the deepfake detection, narrative intelligence, and impersonation protection markets. •Integrate disinformation security into enterprise trust and risk management frameworks. •Prepare for the market’s shift toward Digital Trust Authentication ...

Analyst(s):   Apeksha Kaushik
Premium Research Jun 2026
... Define and apply design principles to align trade-offs and accelerate consistent operating model design across the enterprise. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Caroline Hewings
Research May 2026
... average interaction sentiment among end users based on Gartner interactions. Insights are derived from an analysis of these interactions and segmented by market, geographical region, industry, organization size and vendor. Overview Contributors Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Emerging Market Dynamics Team
Research June 02 2025
... The CHRO Guide for Maximizing Employee Productivity Discover 4 key actions to boost employee productivity by up to 35%. 65% of HR leaders now say that improving employee productivity is more important than ever. Despite this focus, employee productivity remains an elusive target. What's really hampering ...
Research Jun 2026
... Access Insights Already a Gartner client? Martech pricing is increasingly complex and volatile, making it easy for organizations to overpay or lock into unfavorable contracts. This research outlines best practices to help CMOs model total cost of ownership and secure better contract terms with martech ...

Analyst(s):   Akanksha Borawake
Webinar June 15 2026
Learn how to design scalable authorization architectures and avoid common pitfalls in modern applications in this Gartner webinar.
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