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Premium Research Apr 2025
... An effective AI strategy is one that aligns with overarching business objectives. By using AI adoption phases and indicators, and by aligning capacity and skills with precise metrics, AI leaders can refine their strategies to drive significant business impact, mitigate risks and control costs. Analys ...

Analyst(s):   Erick Brethenoux
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Research Jun 2025
... Access Research Already a Gartner client? Buying an identity governance and administration system is expensive and can be confusing. Often, identity and access management leaders are overwhelmed with features and functionality, leading to frustration and impulse buying. Following these steps will help ...

Analyst(s):   Brian Guthrie   |   Patricia Lara   |   Steve Wessels   |   Paul Mezzera   |   Nathan Harris   |   Rebecca Archambault
Premium Research Jul 2025
... New CDAOs succeed in achieving measurable business outcomes when they display executive behaviors and leadership traits. They can do so by focusing on four workstreams to shape data-driven business performance and drive personal, team and organizational success. Strategic Planning Assumption Analysis R ...

Analyst(s):   Alan D. Duncan
Premium Research Oct 2025
... Generative AI is reshaping the digital workplace. Interest is now moving beyond harnessing simple AI assistants to unlocking new opportunities. Challenges like budget constraints and aging technologies remain though, requiring application architects to optimize existing tools while exploring GenAI. O ...

Analyst(s):   Craig Fisler   |   Taylor Satterfield   |   Timon Watson   |   Sebastian Kempf   |   Melinda Morales   |   Darin Stewart   |   Olga Martí   |   Larry Cannell
Premium Research Aug 2026
... bringing massive opportunity and profound, never-before-seen risk. CIOs can use this research to separate reality from hype and communicate business value for strategic planning. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Frances Karamouzis   |   Kristen Richardson
Premium Research Sep 2026
... The master data management solutions market is evolving to include multidomain mastering, operational and analytical use cases, and cloud-native architectures. This note guides data and analytics leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview ...

Analyst(s):   Peer Community Contributor
Guide July 01 2025
... essential elements of great executive leadership persist. The need for strategic clarity linked to enterprise vision, for winning and maintaining the executive partnerships necessary to sustain buy-in for the value marketing creates, and for strong functional leadership remain both evergreen and vital. Delivering ...
Premium Research Nov 2025
... seek cost control and AI-driven safety. Product leaders must leverage innovation to differentiate, capture growth, and lead in this rapidly evolving market. Strategic Planning Assumption Data Snapshot Data Insights What You Need to Do What You Need to Know Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jonathan Davenport
Research Mar 2026
... methodologies, segmentation taxonomy, definitions and research metrics used in Gartner’s services annual market share and quarterly forecast publications. What You Need to Know Introduction Notable Changes Market Methodology High-Level Definitions and Segmentation Gartner Recommended Reading Gartner Recommended ...

Analyst(s):   Colleen Graham   |   Brendan Williams   |   Chrissy Healey   |   Katie Gove   |   Neha Sethi   |   Hardeep Singh
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