... combination of capabilities that cross markets. D&A leaders can use this tool, based on the intelligence capabilities stack, to identify a shortlist of potential technology providers based on the extent and rating of their capabilities. When to Use Directions for Use Contributors Gartner Recommended Reading ...
Analyst(s): Gareth Herschel
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... exchanges toward autonomous processing of agentic machine customer generated orders, CSCOs must redesign the customer supply chain manager role. This guide offers a five-step process to redesign CSCM roles as strategic customer and ecosystem value orchestrators. Insights at a Glance Strategic Planning Assumption ...
... The generative AIcreative tools market is rapidly expanding, making tool selection complex. This research guides marketing leaders in choosing creative AI tools for copy, images, audio, video, and design that scale content operations. Insights at a Glance Strategic Planning Assumption Issue Context ...
... Access Research Already a Gartner client? Cybersecurity leaders no longer perceive stand-alone XDR as differentiating, with more endpoint security vendors adding controls and SIEM becoming more capable. As a result, XDR will evolve as vendor TDIR capabilities expand and buyers prefer a more integrated ...
... current portfolio against Gartner’s future ownership model and get recommendations on what to elevate, shift, monitor or build for their future work portfolio. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...
... •How organizations are currently leveraging brand across functions •The measurable impact brand can have on business growth •The evolving role of the CMO in driving brand‑led growth •How to measure and manage brand health effectively Brand is increasingly recognized as a driver of enterprise‑wide gr ...
Analyst(s): Julie Reeves | Sharon Cantor Ceurvorst
... and advance RevOps for a fully optimized, buyer-centric go-to-market operation. RevOps is more viable than ever. Learn the practices that drive greater growth. By 2026, 75% of the highest-growth companies will adopt a RevOps model, up from less than 30% today. Download “Is It Time for RevOps?” to gauge ...
... Effective June 2026, Gartner will no longer include cloud networking software in its enterprise network equipment forecast and market share. Planned Update to Gartner Market Statistics Coverage Contributors Gartner Insights Abstract ...
... CSCOs can accelerate AI adoption with a robust governance framework across IT, security and operations. A multitier approach augments centralized IT rules with continuous operational control, context and visibility. This enables safer implementations while scaling AI innovation rapidly. Insights at a ...