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Webinar On-Demand
... providers race to optimize their platforms for AI workloads, new opportunities and competitive dynamics are emerging across the cloud market. This webinar breaks down the technology shifts redefining IaaS and the strategies providers need to capture advantage for the AI-driven future of IT. •Understand ...

Analyst(s):   Ed Anderson
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Premium Research Jul 2026
... current portfolio against Gartner’s future ownership model and get recommendations on what to elevate, shift, monitor or build for their future work portfolio. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Satyanshu Sapra   |   Abhinandan Sood
Premium Research Jul 2026
... combination of capabilities that cross markets. D&A leaders can use this tool, based on the intelligence capabilities stack, to identify a shortlist of potential technology providers based on the extent and rating of their capabilities. When to Use Directions for Use Contributors Gartner Recommended Reading ...

Analyst(s):   Gareth Herschel
Webinar On-Demand
... •How organizations are currently leveraging brand across functions •The measurable impact brand can have on business growth •The evolving role of the CMO in driving brand‑led growth •How to measure and manage brand health effectively Brand is increasingly recognized as a driver of enterprise‑wide gr ...

Analyst(s):   Julie Reeves   |   Sharon Cantor Ceurvorst
Guide September 18 2023
... Instead, treat sellers as co-investigators in understanding the sources of drag. Create a collaborative investigation process with a mix of focus groups, guided discussions and surveys to ensure sellers can share specific pain points, and also benefit from the perspective of their peers to understand which ...
Insight September 09 2024
... and advance RevOps for a fully optimized, buyer-centric go-to-market operation. RevOps is more viable than ever. Learn the practices that drive greater growth. By 2026, 75% of the highest-growth companies will adopt a RevOps model, up from less than 30% today. Download “Is It Time for RevOps?” to gauge ...
Premium Research Feb 2026
... teams struggle with ad hoc total cost of ownership (TCO) calculations that obscure true spend and risk hidden costs. This guide helps CPOs build a resilient, repeatable TCO framework for full visibility, smarter sourcing and incremental cost reductions. Gartner Insights Abstract ...

Analyst(s):   Joe Stephens   |   Sarah Small   |   Alexis Boudreau
... messaging. By utilizing Gartner Magic Quadrant and other guides, the client is building a strategy for a stronger partner network and upgrading their operating model in functions, tools, and processes. Business impact With support from Gartner for High Tech Leaders, the client was able to: Exploit the ...
Research Nov 2025
... Access Insights Already a Gartner client? Global enterprise IT spending in the retail market is forecast to increase by 7.6% in 2026 to $232.8 billion. Spending is expected to see a constant currency five-year CAGR of 6.9% to exceed an estimated $287 billion by 2029. Overview Table of Contents List of ...

Analyst(s):   Inna Agamirzian   |   Tom Nolan
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