... Digital commerce integrates marketing, sales channels, and technology to drive customer acquisition and sales growth. CMOs can use this guide to help them lead digital commerce demand generation and collaborate with C-suite peers to influence their strategies that impact marketing efforts. Analysis ...
Analyst(s): Ant Duffin
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... Access Research Already a Gartner client? Organizations continue to face challenges in orchestrating customer journeys across channels. This guide empowers CMOs to build dynamic, customer-focused omnichannel and multichannel strategies — boosting engagement and maximizing the impact of the latest tools ...
... disruption, but those who rely on industry norms alone risk making unstrategic and inefficient decisions. Use this research to guide how to design for agentic workflows while accounting for industry-specific constraints. Insights at a Glance Strategic Planning Assumption Issue Context Impact Brief More Detail ...
... HR cannot guide work redesign using a legacy transformation approach, and needs a new approach to transition. Use these slides to establish a strategic roadmap for HR’s dual mandate: redesigning its own workflows and IT co-ownership to transform the broader workforce. Gartner Recommended Reading Gartner ...
Analyst(s): Seyda Berger-Böcker | Piers Hudson | Tess Lawrence
... As AI reshapes how businesses use information, strong document management is vital for unlocking value from data and maintaining control over sensitive content. This note guides enterprise application leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. ...
... Access Insights Already a Gartner client? Heads of I&O struggle to align platform team structures and operations with business agility, resilience and user autonomy — including developers and D&A personnel — amid legacy systems and fragmented practices. Use this research to create platform teams that ...
... critical leadership capabilities, assess individual and business-unit readiness gaps and guide targeted development interventions to prepare leaders for future roles and evolving business priorities. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...
... understanding of the evolving channel landscape, a dedicated customer focus, and strong fundamentals. This collection of Gartner research provides a guide to enhancing search engine, answer engine and paid search marketing strategies. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...
... executives and their teams. For over 45 years, Gartner has helped clients make the right decisions and stay ahead of change. Our analyst guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. We guide the leaders who shape the world ...