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Premium Research Mar 2026
... As AI transforms the sales tech market, CSOs face a pivotal choice: bring on stand-alone RAO vendors, or invest more in their CRMs. This research reveals the strategic trade-offs between the two options, guiding smarter evaluations and investment decisions. Insights at a Glance Strategic Planning Assumption ...

Analyst(s):   Steve Rietberg   |   Dan Gottlieb   |   Adnan Zijadic   |   Wendy Butler-Mafuz   |   Guy Wood
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Premium Research Feb 2026
... outlook shows a reset in priorities after 2025’s market volatility. Three mandates are paramount: revenue growth with geopolitical risk management, AI as a value driver, and harnessing the AI agent organizational shift. CxOs must address these to guide, collaborate, and meet CEO and board expectations ...

Analyst(s):   Stephen Smith   |   David Furlonger   |   David Akers   |   Richard Eames   |   Jennifer Carter   |   Brook Selassie   |   Don Scheibenreif   |   Gabriela Vogel
Research Aug 2026
... execution barriers are tightening. This research helps product leaders identify where opportunities exist, understand new buying dynamics, and align go-to-market, compliance and ecosystem strategies to compete effectively. Analysis Research Highlights Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Daniel Snyder   |   George Sellner
Premium Research Aug 2025
... Ongoing market volatility has sharply reduced how long top companies maintain capital market leadership. From 2010 through 2020, this window shrank from five to two years. Executive leaders can leverage our insights and recommendations to chart their course of action to sustain market leadership. Data ...

Analyst(s):   Vishnu Kumar   |   Maddie Otter   |   Janelle Hill
Research May 2025
... Access Insights Already a Gartner client? The application development market grew by 12.6% in 2024, reaching $23.9 billion. Create continued to be the dominant segment contributing to 49.7% share and plan registered the highest growth of 23.7% in 2024. Microsoft, Atlassian, GitHub were the top three ...

Analyst(s):   Colin Fletcher   |   Shailendra Upadhyay   |   Nimit Bali
Premium Research Oct 2026
... Takes Fresh insights on emerging trends CSP product leaders should take heed that BT Group’s acquisition of TalkTalk and PXC could accelerate U.K. market consolidation and intensify competition. Further, this consolidation may raise the competitive bar from just owning fiber to controlling demand and ...

Analyst(s):   Mounish Rai   |   Amresh Nandan
Premium Research Jul 2026
... Software engineering leaders considering alternatives for Jira, Confluence, Jira Service Management, Bamboo, and Crowd must build clear criteria to guide the selection of replacement options. On-premises or self-managed options are limited and disruptive to user workflows and AI adoption. Insights at ...

Analyst(s):   Rich Doheny   |   Nikos Drakos   |   Bill Blosen   |   Thomas Murphy   |   Keith Mann
Premium Research Aug 2026
... marketing. CMOs can leverage this research to hire leaders who seamlessly integrate these components and guide marketing teams toward AI-driven innovation, maximizing business impact. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Amy Jenkins   |   Jen Kady
Research Oct 2025
... client? The data and analytics software market will grow to $175 billion in 2025 and reach $358 billion in 2029, with a CAGR of 15.4% at a constant currency from 2025 to 2029. To see continued growth, technology general managers should focus on agentic analytics, market consolidation and data fabric-fueled ...

Analyst(s):   Robin Schumacher   |   Omar Ansari   |   Kevin Quinn   |   Radu Miclaus   |   Ben Fieselmann
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