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Research Jun 2025
... Access Insights Already a Gartner client? The market for integration software technologies grew by 10.9% in 2024, reaching $34.8 billion. Integration platform as a service remained the fastest growing segment. IBM, Oracle and SAP emerged as the top three vendors with a combined share of 26.4% in the ...

Analyst(s):   Sharat Menon   |   Nicholas Carter   |   Varsha Mehta   |   Harshita Chibber
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Research Feb 2026
... Access Insights Already a Gartner client? This research guides CIOs and cybersecurity leaders in redesigning the IAM engineer job to unlock the full potential of humans and AI in the future of work. It contains guidance on navigating technical obstacles and behavioral challenges in job transformation ...

Analyst(s):   Victoria Cason   |   Lily Mok   |   Mbula Schoen   |   Fadeen Davis   |   Zachary Smith   |   Alex Michaels   |   Kabeh Vaziri   |   Alicia Mullery   |   Shawn Murphy   |   Tori Paulman
Research Dec 2025
... declined by 5.6%. Primary and secondary storage revenue increased by 7.0% and 2.2%, respectively. Overview Table of Contents List of Tables List of Figures for Download Attachment Contributors Gartner Recommended Reading Notes Gartner Insights Abstract ...

Analyst(s):   Chandrashekar S   |   Suzie Low   |   Andrew H Kim
Research May 2025
... Access Insights Already a Gartner client? The data integration software market grew by 9.8% in 2024, to reach $5.9 billion. The market is witnessing a continued loss of market share by leaders and growth is driven by modern data integration requirements, AI-ready data requirements and evolving cloud ...

Analyst(s):   Harshita Chibber   |   Sharat Menon
Premium Research Jun 2025
... A multiyear marketing technology roadmap guides marketing’s tech implementation strategy and anchors collaboration with business and IT partners. Marketing operations leaders should use this guide to partner with CMOs to solidify a martech vision to support marketing’s business capabilities. Overview ...

Analyst(s):   Hayden Norris   |   Aparajita Mazumdar
Premium Research Nov 2025
... AI-ready data is not a fixed state. Instead, data must be fit for purpose according to the requirements of AI use cases and take into consideration data availability and access, internal skills and cost constraints. Data scientists must complete the current assessment to determine if their data is AI-ready ...

Analyst(s):   Zain Khan
Premium Research Jun 2025
... GenAI has enhanced guided selling capabilities while introducing UX challenges when used with other product discovery methods. To optimize conversion rates, digital commerce leaders should choose guided selling strategies and UX options that fit their products and customer intent. Overview Strategic ...

Analyst(s):   Mike Lowndes   |   Sandy Shen   |   Aditya Vasudevan
Premium Research Jan 2026
... Organizations face growing risks from misinformation as AI fuels its creation and spread. Heads of ERM can use these KRIs, stakeholder questions, benchmarks and collaboration tips to help guard against fraud, cyberattacks, executive targeting, operational disruption and reputational damage. Insights ...

Analyst(s):   Steve Shapiro
Research Dec 2025
... Access Insights Already a Gartner client? This document outlines the process along with best practices and resources available to support organizations undergoing benchmarking exercises using the Gartner self-service Applications tool. Key Findings Recommendations Summary of Results Gartner Recommended Re ...

Analyst(s):   Aditi Sharma   |   Prachi Tyagi   |   Pankaj Mehta   |   Jamie Guevara   |   Eric Stegman
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