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Premium Research Apr 2025
... CMOs dedicate significant budgets to improve operational performance, but lack metrics to understand impact. Without demonstrating productivity improvement, marketing cannot prove it’s doing more with less. Establish baseline measures to be more selective about change and transformation initiatives. ...

Analyst(s):   Devon Weidemann   |   Rachel Smith   |   Matt Wakeman
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Premium Research Jul 2025
... In a volatile regulatory and cost-cutting environment, CCEOs must defend compliance investments. This research roundup helps CCEOs reframe compliance’s value by demonstrating risk impact and cost-effectiveness — key to sustaining stakeholder support. Analysis Research Highlights Gartner Recommended Rea ...

Analyst(s):   Matt Cantrell
Premium Research Sep 2025
... High-performing executive communications contribute to exceeding revenue and profit goals and maintaining a positive reputation. Yet executive communications are increasingly difficult to get right. CCOs should use this research to fulfill a strategy that resonates with internal and external audienc ...

Analyst(s):   Michelyne Chavez   |   Rachel Waxman   |   Dorian Cundick   |   Elizabeth Kilbride   |   Priyanka Parthasarathi
Premium Research Jul 2025
... lead quality and customer acquisition issues suffer from marketing-sales misalignment and misinterpret high buyer effort as readiness to buy. This guide will help B2B marketing operations leaders work with sales to strategically approach their lead scoring process. Overview Steps Review Your Performance ...

Analyst(s):   Aditi Ananya   |   Upasna Chandna
Research Oct 2025
... support their teams with modern software platforms and technologies, while keeping up with technology innovation and emerging trends. This journey guide outlines three steps to enhance the software engineering technology stack to deliver business value. Analysis Research Highlights Gartner Recommended ...

Analyst(s):   Annie Hodgkins
Premium Research Oct 2024
... Done correctly, IAM not only enables and secures the business, but also impacts the financial bottom line. This Planning Guide helps security and risk management technical professionals modernize IAM architecture, focus on outcomes over tools, address all identities and support a strong IAM program. ...

Analyst(s):   Mehmet Yaliman   |   Homan Farahmand   |   Paul Rabinovich   |   Nat Krishnan   |   Gautham Mudra   |   David Chase   |   Espen Bago   |   Erik Wahlstrom   |   Mary Ruddy
Premium Research Apr 2025
... Planning organizations struggle to build an effective S&OE process, due to limited clarity on S&OE fundamentals. This guide helps supply chain planning leaders implement the S&OE process by defining its scope, creating a process map, determining decision rights and communicating its launch. Overview ...

Analyst(s):   Abhipsa Rakesh
Research Jul 2025
... officers are under pressure to deploy AI to boost pipeline productivity, especially with traditional prospecting approaches lagging. This research guides CSOs in understanding which prospecting use cases offer the best opportunities to see benefits from early AI investments. Overview Strategic Planning ...

Analyst(s):   Alyssa Cruz   |   Greg Hessong
Research May 2025
... Research Already a Gartner client? Enterprise architects are tasked with designing future-state architectures to help realize business outcomes. Use this guide to develop a purposeful approach to investment planning, enabling the translation from business and IT strategy to technology roadmaps by leveraging ...

Analyst(s):   Prachi Madan   |   Akshay Jhawar
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