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Research Feb 2026
... identify and amplify their unique value by challenging long-held assumptions about how clients want to consume their services. Losers confuse table stakes for differentiated qualities, taking old worn-out models and applying new coats of paint. Why This Matters Blind Spots What's Around the Corner Questions ...

Analyst(s):   Scott Frederick   |   Matthew Goldman   |   Chrissy Healey   |   Dane Anderson
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... insights from metrics to improve targeting and campaign outcomes. For more resources like these or to connect with the most promising in-market buyers as early as possible and position your campaigns for success, check out Gartner Digital Markets. Amita Jain Amita Jain covers B2B content creation and strategy ...
Research Aug 2025
... Gartner client? Gartner’s preliminary statistics show that server shipments declined by 1.7% year over year in 2Q25 versus 2Q24, due to weak demand for traditional servers as vendors focused on and buyers continued investing in high-ASP, AI-optimized servers. What You Need to Know Findings: Top-Line ...

Analyst(s):   Adrian O'Connell   |   Andrew H Kim   |   Uko Tian   |   Amit Goyal
Research Jul 2024
... In modern workplace environments, endpoints are more exposed to threats and become a larger attack surface, which increases security risk levels for organizations. Security and risk management leaders can use this research to extend zero-trust principles to endpoints and enhance workspace security. Overview ...

Analyst(s):   Jon Amato   |   Nikul Patel   |   Deepak Mishra
... and industry trends that should guide your product development, sales messaging and marketing strategies. To demonstrate how, and gain a better understanding of business software trends over the past five years, we analyzed term frequency across the Gartner Digital Markets database of 1 million user reviews ...
... Executive Programs Achieve your mission-critical priorities with Gartner for Startup CEOs We rely on Gartner for their analyst guidance. With the help of Gartner insights, we continuously raise the bar Positioning for a New Market and Audience ...
... expand to a new market is new customer acquisition, and 41% state that it is part of their strategic planning for growth (full research available to Gartner clients). However, preparing for geographic expansions can be tricky. Software providers will need to understand the new market and its consumers ...
Research Mar 2026
... Access Insights Already a Gartner client? As AI capabilities mature, the IT service desk analyst job is shifting, not fully disappearing. Analysts’ new remit will focus more on orchestration, collaboration, and process design. These insights help CIOs understand how the job is changing and take steps ...

Analyst(s):   Tori Paulman   |   Chris Laske   |   Mbula Schoen   |   Shawn Murphy   |   Kabeh Vaziri   |   Federico De Silva   |   Lily Mok   |   Chris Matchett   |   Alicia Mullery
... credibility and establish you as a market-leading option for buyers. What does it mean to be a category leader? In the software industry, being a category leader means possessing advanced capabilities, customer trust and operational excellence that sets the standard for all competitors. You lead the pack ...
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