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Research Jan 2026
... client? The worldwide PC market showed a 9.3% shipment growth in 4Q25 over 4Q24. This growth was driven by Windows 11 upgrades by buyers and increased inventory by the vendors ahead of upcoming memory price hikes and shortages. A direct consequence will be a lower projection for 2026 PC sales. What You ...

Analyst(s):   Namrata Banerjee   |   Rishi Padhi   |   Tracy Tsai   |   Divyanshu Singh   |   Rounak Bhattacharyya   |   Ranjit Atwal
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Premium Research Aug 2024
... I&O leaders often struggle to create a strategy that accounts for factors influencing the function’s decision making. This guide includes documents and tools to help I&O leaders create a strategy based on business and IT goals, establish strategic objectives, and ensure business relevance. Overview ...

Analyst(s):   Infrastructure and Operations Research Team
... importance of customer reviews continues to grow. Discover how you can harness the power of customer reviews for your business. Drop the balloons and fire the confetti cannons: Gartner Digital Markets has recruited its 1 millionth user-generated review! We are very proud of this milestone, which highlights ...
Research Aug 2024
... client? More than half of CDAOs are the first to assume the role for their organization, and over half are first-time CDAOs. Those new to the role must learn quickly to successfully establish their influence and impact. This self-paced guide will help accelerate that learning process. Gartner Research ...

Analyst(s):   Alan D. Duncan
... sense — and offers the greatest ROI — for your business. Sources 3 Traits of High-Performing ABM Programs, Gartner Plan and Manage a Successful Account-Based Marketing Program, Gartner Samantha Bonanno Samantha is a Senior Specialist Analyst for Gartner Digital Markets, where she offers insight and thought ...
Research Sep 2025
... client? Strong CIO leadership is essential for M&A success. These insights help global CIOs prepare early, lead IT integration, and select scalable strategies to unlock cost and revenue synergies across regions and business units. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kevin Bowling
... take-aways for software vendors Keep an eye on individual markets for more nuanced messaging to potential clients. Also: Highlight how your product is easy to use, therefore saving time that can be devoted to more important SMB activities that lead to increased revenue. Address the worries of SMBs for 2020 ...
... digital presence and meet marketing goals. Guide customers through the sales funnel with increased velocity while creating a positive brand experience with a customer engagement strategy. Rupal Bhandari Rupal Bhandari covers sales and account management markets. She received her master’s degree from the ...
Research Dec 2025
... increase by 47% due to a significant undersupply in both traditional and legacy DRAM markets, created by limited wafer availability. AI server demand remains robust and prioritized, as servers are expected to account for 47% of revenue and 35% of bits in 2026. Overview Table of Contents List of Tables ...

Analyst(s):   Shrish Pant
Items per page: 3178–3186 of items 354 of 3,982 pages