... segments Across Gartner Digital Markets, we’ve seen an influx of new prospects in need of certain B2B solutions. That spike in demand can be difficult for marketers to plan for long term, especially when those buyers’ purchase journeys and needs vary from a typical target market. Segment customers acquired ...
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... time. You will learn: How to monitor the market with intent data How to tailor talk tracks to pique interest How to run plays with intent data to achieve your goals Speakers Mark DiGiammarino Senior Director, Vendor Services Software buyers tend to stay anonymous for as long as possible, leaving sales reps ...
... tenure at Gartner, he held roles such as Vendor Lead Analyst for one of Europe largest CSPs, Agenda Manager for Gartner's Cloud-Based Offerings Insights, Country Research Lead for the Benelux region and Key Initiative Leader for Industry Market and Technologies Insights. Prior to joining Gartner, he helped ...
... roles and workflows. Yet skill gaps, unclear operating models and fragmented delivery slow progress when speed and impact matter most. Download this guidefor practical steps to building an AI‑native software engineering organization — and learn how Gartner collaborates with leaders like you to drive measurable ...
... M&NR organizations are prioritizing technology investments in the modernization of core systems, cloud migration, digital supply chain, smart manufacturing and sustainability. The 2025 IT spend is expected to be $589.6 billion, a growth of 7.7% over 2024 spending in constant currency. Overview Table o ...
Analyst(s): Marc Halpern | Arjun Boparai | Inna Agamirzian
... Gartner forecasts that global healthcare and life sciences enterprise IT spending will grow by 8.7% in 2025, reaching $309.1 billion. HCLS leaders are increasing expenditure on software and services, with annual expected constant currency growth rates of 12.6% and 7.7%, respectively. Overview Table of ...
Analyst(s): Jonathan Rivera | Inna Agamirzian | Roger Benn
... Gartner forecasts that global healthcare and life sciences enterprise IT spending will grow by 7.3% in 2025, reaching $311 billion. HCLS leaders are increasing expenditure on software and services, with annual expected constant currency growth rates of 9.8% and 6.1%, respectively. Overview Table of Co ...
Analyst(s): Inna Agamirzian | Roger Benn | Jonathan Rivera
... provides a schedule of Gartner’s regularly updated forecast and market share data publications. Users can browse this report to see documents by publication month, geographical coverage, methodology guides and a list of upcoming changes to market coverage. Gartner Insights Abstract ...
... B2B CMOs must effectively communicate brand program performance to CxO stakeholders, such as CFOs (finance) and CSOs (sales). This guide provides CxO persona and storytelling templates to create compelling presentation slides that explain brand impact on business objectives. Gartner Research ...