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Research Sep 2025
... software market grew by 11.9% to $64.1 billion in 2024. Low-code hpaPaaS, iPaaS and IoT platforms were the largest AIM subsegments and collectively accounted for 41.5% of revenue share. Strategic application modernization and AI-focused implementations drove the growth in the market. Overview Market Share ...

Analyst(s):   Harshita Chibber   |   Varsha Mehta   |   Kelli Smith   |   Keith Guttridge   |   Nicholas Carter
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... business. 1. Total available market Definition: Purchasing power for a targeted market segment. Total available market (TAM) helps your key stakeholders better understand your business and product potential. Establishing TAM helps your business understand every potential customer for your solution in a given ...
Research Jul 2026
... introducing new risks but also opportunities for market differentiation. Product leaders that integrate critical thinking, human review stages, and privacy techniques into their developmental process will build customer trust and capitalize on new market opportunities. Overview Analysis Gartner Recommended ...

Analyst(s):   Apeksha Kaushik
Research Oct 2026
... AI is buffeting IT services markets with strong headwinds while also providing powerful tailwinds. The net impact of these forces will decide the future of the industry. TSLs can prepare for multiple scenarios in a highly uncertain future by leveraging Gartner’s market scenario framework. Overview ...

Analyst(s):   Brendan Williams
Research Oct 2025
... Already a Gartner client? “Agentic AI washing” has become prevalent in the HR technology market, resulting in confusion for many CHROs seeking to add AI agent capabilities. Use the seven key factors in this guide to assess vendors’ current AI agent capabilities and determine their strategic fit and operational ...

Analyst(s):   Stephanie Clement   |   Ranadip Chandra   |   Eser Rizaoglu   |   Josie Xing
... Negotiation Insights and Market Data: Gartner provided negotiation insights and market data, enabling TNTP to secure better deals with large SaaS vendors. Analyst Validation and Feedback: Access to Gartner analysts helped TNTP refine and expand their AI strategy, particularly for market-facing products. Business ...
Podcast June 18 2026
... fails in times of change and what to say instead The 10x10x10 rule for reinforcing priorities with your team How guiding principles offer stability and direction Dig Deeper See why Gartner is the world authority on AI Try out AskGartner for more AI-powered insights Learn how to create a strategic workforce ...
Research Jul 2026
... deployed in workforce use cases. This Magic Quadrant evaluates 12 vendors to help leaders compare options and find the best fit for their identity verification requirements. Market Definition/Description Magic Quadrant Vendor Strengths and Cautions 1Kosmos Daon Incode LexisNexis Risk Solutions Nametag Persona ...

Analyst(s):   Akif Khan   |   Zachary Smith   |   Nayara Sangiorgio
Research May 2025
... Access Insights Already a Gartner client? The worldwide platform as a service revenue grew by 20.2% to $165.4 billion in 2024. Database PaaS contributed a lion’s share, 46.3%, to the worldwide PaaS revenue. Amazon, Microsoft and Google continued to be the leading PaaS vendors in 2024. Overview Table of ...

Analyst(s):   Robin Schumacher   |   Nicholas Carter   |   Jim Hare   |   Kevin Quinn   |   Arunasree Cheparthi   |   Colin Fletcher   |   Nimit Bali   |   Radu Miclaus   |   Harshita Chibber   |   Shailendra Upadhyay   |   Rahul Yadav   |   Varsha Mehta   |   Lisa Unden-Farboud   |   Kelli Smith
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