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Premium Research Feb 2026
... plots 20 of the most prominent use cases for generative and agentic AI in B2B marketing against value and feasibility. CMOs can use this assessment for strategic conversations with their teams, cross-functional stakeholders, peers and other executive leaders to guide smarter AI investment decisions. Overview ...

Analyst(s):   Alan Lopez   |   Upasna Chandna   |   Jeff Cohen
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Premium Research Jun 2026
... SIEM has long been the primary SOC tool, but the market has fractured, creating two new market options. This research analyzes these market changes and provides critical guidance for buyers evaluating SIEM before upcoming renewals. Insights at a Glance Strategic Planning Assumptions Pivotal Moment Why ...

Analyst(s):   Angel Berrios   |   Eric Ahlm   |   Andrew Davies
Premium Research Sep 2024
... mature, the custom software development services market is growing at an 8.9% CAGR and will exceed $283 billion by 2028. This research helps tech services leaders grow their share of the CSDS market by giving them four steps to size the market opportunity for their firms. Overview Strategic Planning Assumption ...

Analyst(s):   Ankit Singh   |   Danny Ryan
... companies came together for an exclusive event - the Gartner Digital Markets Insights Summit. This invite-only gathering at the Gartner Gurugram office was an opportunity to connect, learn, and exchange growth strategies with Ken Allard, Gartner CMO and leader of Gartner Digital Markets, Partha Iyengar, Gartner ...
... followers in your target markets. Additionally, share positive reviews from satisfied customers to build social proof and credibility for your software. Pro tip: Use a mix of all three types of promotional content to create a well-rounded social media strategy — product posts for educating prospects, influencer ...
Premium Research Apr 2025
... provides a schedule of Gartner’s regularly updated forecast and market share data publications. Users can browse this report to see documents by publication month, geographical coverage, methodology guides and a list of upcoming changes to market coverage. Gartner Insights Abstract ...

Analyst(s):   Susanna Silvennoinen   |   Niketa Patel
Research Oct 2025
... agentic features to enable enterprisewide automation. This Magic Quadrant assesses 20 BOAT vendors to help guide your business process automation decisions. Strategic Planning Assumption Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Appian Automation Anywhere Bizagi Boomi ...

Analyst(s):   Sachin Joshi   |   Arthur Villa   |   Saikat Ray   |   Cathy Tornbohm   |   Marc Kerremans   |   Tushar Srivastava
Research Apr 2022
... Access Insights Already a Gartner client? The worldwide enterprise software market grew by 16% in 2021. Database management systems, and customer experience and relationship management remain the dominant markets. CPaaS showed the highest growth. Microsoft, Oracle and SAP retained the top three positions ...

Analyst(s):   Kanchi Bindal   |   Abhilash Khalkar   |   Roland Johnson   |   Laurie Wurster   |   Sharat Menon   |   Amit Goyal   |   Yanna Dharmasthira   |   Harshita Chibber   |   Alys Woodward   |   Shailendra Upadhyay   |   Fabrizio Biscotti   |   Balaji Abbabatulla   |   Chris Pang   |   Craig Roth   |   Lawrence Pingree   |   Mudit Sharma   |   Chandra Mukhyala   |   Varsha Mehta   |   Kevin Quinn   |   Nat Smith   |   Swati Rakheja   |   Mark Wah   |   Elizabeth Kim   |   Jim Hare   |   Brandon Medford   |   Robin Schumacher   |   Julian Poulter   |   Neha Gupta   |   Rahul Yadav   |   Radu Miclaus   |   Rishi Padhi   |   Amarendra .   |   Namrata Banerjee   |   Eric Hunter
Research September 16 2026
... from simple copilots to multiagent systems (MAGS) that automate complex workflows to capture market share. Download the eBook to explore: How to capitalize on the $234B "agentic arbitrage" shift. Strategies for optimizing margins with domain-specific models. Inference tiering to protect margins through ...
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