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Research Oct 2026
... HubSpot Microsoft Outreach Revenue.io Rox Salesforce Salesloft Terret Zoom Account Intelligence Advanced Activity Intelligence AI Sales Assistant AI-Guided Actions Stakeholder Intelligence Data Interoperability Deal Scoring and Pipeline Analytics Mobile App Multichannel Buyer Engagement Programmable Action ...

Analyst(s):   Alyssa Cruz   |   Steve Rietberg   |   Dan Gottlieb
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Research May 2017
... This guide includes documents that will help you select EA marketing objectives that enable EA’s strategy and agenda, develop EA marketing communications and collateral, prepare customized stakeholder engagement and communication plans, and secure stakeholder buy-in on the plan. Overview Steps Before ...

Analyst(s):   Enterprise Architecture Research Team
... optimization software category for retailers and brands. In addition, the team collaborated closely with their dedicated account manager to identify which markets were working and optimize the pay-per-click (PPC) bidding strategy for each campaign. “A key benefit from Gartner Digital Markets is the personalized ...
... Local and Virtual Briefings Join us in person or virtually to hear directly from Gartner analysts on the latest insights for investors. Webinars Watch live or on-demand webinars to hear from Gartner analysts on the latest technology and business insights. ...
Premium Research Jul 2026
... customizable resources helps heads of communications target stakeholders who will have the most impact on business objectives. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Kelly McHale
... The stage where you get people to visit your website for a product or service. This can be done through paid advertising, organic search, social media or other means. For instance, you can upgrade to a sponsored profile on Gartner Digital Markets to bring software buyers to your site by bidding on relevant ...
... lead CTAs that seamlessly guide buyers through the purchase journey to address primary buyer considerations. The Software Marketer's Guide to Paid Media Generate more high-quality leads with less budget. Rupal Bhandari Rupal Bhandari covers sales and account management markets. She received her master’ ...
Premium Research Jan 2024
... M&NR organizations are prioritizing technology investments in the modernization of core systems, cloud migration, digital supply chain, smart manufacturing and sustainability. The 2024 IT spend is expected to be $483.3 billion, a growth of 7.3% over 2023 spending in constant U.S. dollars. Table of Co ...

Analyst(s):   Marc Halpern   |   Alexander Hoeppe   |   Sohard Aggarwal   |   Christian Hestermann   |   James Ingham   |   Rika Narisawa   |   Inna Agamirzian
Research Sep 2026
... reassessing server virtualization investments due to market shifts and emerging technical requirements. This Critical Capabilities research can be used to evaluate and compare server virtualization platform capabilities across key use cases to find the best fit for workload needs. Overview What You Need to Know ...

Analyst(s):   Paul Delory   |   Tony Iams   |   Tony Harvey   |   Daniel Bowers
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