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Premium Research Apr 2026
... rare window to secure major SAP ERP concessions, as SAP faces slowing cloud growth and AI disruption. This guide equips IT SPVM leaders to capitalize on this moment with new negotiation tactics for 2026. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Dennis Gaughan   |   Greg Leiter   |   Mike Tucciarone   |   Bill Ryan
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Research May 2017
... This guide includes documents that will help you select EA marketing objectives that enable EA’s strategy and agenda, develop EA marketing communications and collateral, prepare customized stakeholder engagement and communication plans, and secure stakeholder buy-in on the plan. Overview Steps Before ...

Analyst(s):   Enterprise Architecture Research Team
Research Oct 2025
... Despite macroeconomic uncertainty around mobile computing and consumer electronics, demand for AI storage has intensified with help from shortages in nearline HDD. A deeper shortage of over 4% is now forecast for 2026 with average price increase of 24% fueling robust revenue growth of 45%. Overview Table ...

Analyst(s):   Joseph Unsworth
Insight October 05 2023
... use this guide to: Identify best-fit buyer types Take actions to steer the buying process Optimize the potential for a high-quality deal Understand tech buying behavior to steer consensus Providers must know what outcomes the organization is expecting and who is driving them in order to guide technology ...
... digital marketing growth by leaning into the curve and following these best practices. Keep in mind that Gartner Digital Markets’ is here to continuously provide insights to guide your marketing strategy, instill confidence in your buyers, and deliver the best experience in light of the current circumstances ...
Premium Research Aug 2026
... to long-term platform strategies, they must clearly define their integration priorities and architectural intent before selecting iPaaS. This note guides software engineering leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned ...

Analyst(s):   Peer Community Contributor
Premium Research Jan 2024
... M&NR organizations are prioritizing technology investments in the modernization of core systems, cloud migration, digital supply chain, smart manufacturing and sustainability. The 2024 IT spend is expected to be $483.3 billion, a growth of 7.3% over 2023 spending in constant U.S. dollars. Table of Co ...

Analyst(s):   Marc Halpern   |   Alexander Hoeppe   |   Sohard Aggarwal   |   Christian Hestermann   |   James Ingham   |   Rika Narisawa   |   Inna Agamirzian
Research Sep 2026
... Access Insights Already a Gartner client? This document guides chief audit executives (CAEs) in evolving from traditional roles to strategic advisors, enhancing organizational impact through dual competencies, stakeholder relationships, and advanced analytics integration. Insights at a Glance Impact ...

Analyst(s):   Tim Berichon   |   Stephen Osborne
... senior leaders at high-tech and services firms on the development of their business and go-to-market strategies. Ms. Finkeldey analyses the dynamics of B2B technology buyer behavior and the implications for customer engagement. She works closely with hi-tech and services firm executive leaders and sales ...
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