... CMOs of retail, CPG and other B2C brands should revisit their holiday marketing creative and channel strategies prior to launch to ensure they align with evolving consumer preferences. Use this research to validate and refresh consumer-facing holiday marketing ahead of execution. Overview Introduction ...
Analyst(s): Shweta Goyal | Dan Gutter | Hertha Meyer | Kassi Socha
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... software buyer expectations of agility, adaptability, and intelligence. CSCOs should use this research to evaluate the suitability of such capabilities for their software modernization strategy. Overview What You Need to Know Analysis Aptean (Logility) Blue Yonder Coupa Dassault Systèmes E2open Infor Microsoft ...
Analyst(s): Balaji Abbabatulla | Christian Titze | Jan Snoeckx
... Insights Already a Gartner client? Infrastructure platform consumption services vendors deliver integrated compute, storage and data services via pay-for-use models. Heads of I&O should use this report to evaluate platform products that modernize infrastructure operations and deliver SLA-backed outcomes ...
... Digital Markets’ intent data because we could easily funnel it into HubSpot. The data needs to go into HubSpot because that’s our main hub and we use it to rank and score the accounts.” With Buyer Discovery in Hubspot, Gaviti scored accounts by weighing their intent levels and session activities. For example ...
... client? Nokia’s depth, scope, and maturity as a key developer of intent management capabilities make it the company to beat in intent-based orchestration for CSP autonomous operations. Competitors can close the gap with rapid scope expansion and quick entry by niche players. Overview Analysis Gartner Recommended ...