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Research Oct 2026
... Access Insights Already a Gartner client? Modern enterprise technology is transitioning from traditional facility hosting to distributed, high-density, sovereign environments. Procurement leaders can use this research to assess provider capabilities against the organization’s workloads, security const ...

Analyst(s):   Vikas Bhardwaj   |   Biswajit Maity   |   Arindam Das   |   Matt Baldino
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Premium Research Oct 2026
... Enterprises face automation challenges including technology fragmentation, skill gaps, change management, and employee resistance. Use the Hyperautomation Maturity Model to learn industry best practices and practical tips on how to develop your automation initiative across vision, assessment, execut ...

Analyst(s):   Arthur Villa
Premium Research Oct 2026
... Heads of planning face challenges identifying which emerging technologies offer real business value amid ongoing hype. The emerging technology evaluation framework (ETEFx) provides a structured approach to assess 25 technologies based on business value and ease of adoption, supporting strategic deci ...

Analyst(s):   Pia Orup Lund   |   Christian Titze   |   Jan Snoeckx   |   Joe Graham   |   Victoria Bakrudinova
Premium Research Oct 2026
... CISOs must implement red teaming as an essential capability to test cyber resilience. Executing threat-centric adversary emulation provides the evidence needed to stress-test detection playbooks, compress mean time to recover and ensure operational continuity under live crisis conditions. Insights at ...

Analyst(s):   Carlos De Sola Caraballo
Research Oct 2026
... Access Insights Already a Gartner client? Modern DAMs use governed AI agents and open standards like MCP to enhance content governance, compliance and cross-channel brand consistency. CMOs must assess AI capabilities and asset workflows alongside their organization’s regulatory and brand standards to ...

Analyst(s):   Karen Lee   |   Tia Zervas   |   Rene Cizio
Research Oct 2026
... Access Insights Already a Gartner client? Marketing work management platforms are evolving from systems that document and track work to platforms that orchestrate marketing activities across AI-enabled resources. CMOs should evaluate how effectively these platforms support prioritization, resource opt ...

Analyst(s):   Kate Fridley   |   Michael McCune   |   Amy Jenkins   |   Lacretia Marsh
Research Oct 2026
... Access Insights Already a Gartner client? Gartner defines AI agent management platforms (AMPs) as centralized software platforms that manage AI agents independent of where they are deployed. These platforms enable organizations to oversee both custom-built and marketplace-acquired agents. They provide ...

Analyst(s):   Gilbert van der Heiden   |   Lucas Kobat   |   Max Goss   |   Andrei Razvan Sachelarescu
Research Jun 2025
... from $2 billion in 2025 to $13 billion by 2028. Vendors able to meet demands around GenAI-ready data and GenAI-driven self-service will grow their market share. Overview Forecast Data Summary Forecast Model Summary Influencing Factors and Assumptions Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Sharat Menon   |   Arunasree Cheparthi
Premium Research Oct 2025
... standards and implementation for end-user clarity of content authenticity and provenance. Impacted providers that do not start now to prepare to comply with these regulations will not only be excluded from business in California, but will also face obsolescence in the global market. Overview Strategic Planning ...

Analyst(s):   Travis Lee   |   Alfredo Ramirez IV   |   Apeksha Kaushik   |   David Senf
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