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Premium Research Nov 2025
... to boost confidence in GenAI-powered customer-facing applications. This research takes proprietary survey data to guide CIOs in making smart GenAI decisions that deliver stronger support for consumers and corporate customers. Gartner Research ...

Analyst(s):   Mary Yan
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Premium Research Feb 2024
... This presentation empowers strategy leaders to gain stakeholder support and shape the company’s strategy. It equips them with a challenger sales approach to influence C-suite’s decision making, driving rapid action in a volatile business environment. Gartner Research ...

Analyst(s):   Ana Guerra   |   Sean Kumar   |   Ethan Budgar
Premium Research Apr 2025
... To quickly adapt to significant policy change and execute marketing work, CMOs and their teams must proactively pursue a partnership with their legal counterparts. Use this research to align on top priorities, roles and responsibilities to increase marketing’s strategic impact. Overview Introduction An ...

Analyst(s):   Kassi Socha
Research Jul 2020
... Application leaders often ask us how to begin an application rationalization initiative. In this video, we outline five basic steps to follow to get this process started. Overview Gartner Insights Abstract ...

Analyst(s):   Matthew Hotle
Research Sep 2011
... To maximize the returns from mentoring, create rigorous mentor selection criteria and focus on developing soft skills. Gartner Insights Abstract ...

Analyst(s):   CIO Research Team
Research Nov 2021
... Digital acceleration and the option of services from anywhere are driving organizations to reassess their IT services sourcing strategy. Sourcing, procurement and vendor management leaders must use this Presentation to identify the key decisions to make when reviewing their IT outsourcing strategy. G ...

Analyst(s):   Peter Adamo   |   Tobi Bet   |   Gunjan Gupta   |   Stephanie Stoudt-Hansen   |   Alan Stanley   |   Rajib Gupta   |   Allan Wilkins   |   Luis Pinto   |   Brett Sparks
Research Feb 2021
... The connected car ecosystem is a key component to future growth and profitability in the automotive sector. However, connected car programs often encounter headwinds that jeopardize future investment. This research provides CIOs with guidance on how to enhance connected car profitability. Gartner Ins ...

Analyst(s):   Jonathan Davenport   |   Pedro Pacheco   |   Chris Meering
Research Aug 2026
... Marketing’s AI Bill Is Coming Due, and Someone Else Is Holding the Wallet Vendor Innovations Gartner Recommended Reading Note 1: Where This Sits in AI for Marketing Maturity Gartner Insights Abstract ...

Analyst(s):   Adam Sarner   |   Audrey Brosnan
Premium Research May 2026
... AI maturity and digital sovereignty are reshaping how governments deliver services, secure operations and build trust. This research guides government CIOs on service delivery, technology adoption, talent, ecosystems and business models through 2035, while managing risk and sustaining public trust. ...

Analyst(s):   Arthur Mickoleit   |   Albert Gauthier   |   Robert Stoneman   |   Dean Lacheca   |   Daniel Nieto   |   Saher Mahmood
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