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Premium Research Jan 2024
... To stay ahead, healthcare delivery CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights Gartner ...

Analyst(s):   Chris Beland
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Webinar On-Demand
... •How to plan for three potential congressional outcomes — Republican control of both houses, Democratic control of both houses, or a divided Congress. •How to navigate the massive disruptions triggered by a gubernatorial party flip, as well as manage the subtle leadership shifts that occur even when ...

Analyst(s):   Michael Berkholtz   |   Ana Beatriz Guerra
Premium Research May 2024
... CMOs struggle to develop and direct a cohesive strategy to support the end-to-end customer journey. Use this guide to create unified, customer-centric approaches across marketing channels that leverage multichannel and omnichannel tools and strategies. Analysis Research Highlights Gartner Research ...

Analyst(s):   Suzanne Schwartz   |   Devon Weidemann
Premium Research Jan 2024
... To stay ahead, pharma CMOs must build functional capabilities, ensure patient and HCP relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights Gartner Research ...

Analyst(s):   Chris Beland
Premium Research Jul 2024
... understanding of the evolving channel landscape, a dedicated customer focus and strong fundamentals. This collection of Gartner research provides a guide to enhancing paid and organic search marketing strategies. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Noam Dorros
Research Jun 2023
... Insights Already a Gartner client? The worldwide content services software market grew 5.7% to a market value of $14.8 billion in total software revenue. Microsoft, OpenText, Dropbox, Hyland and Box hold the top five global market share positions. Table of Contents List of Tables Overview Gartner Recommended ...

Analyst(s):   Mudit Sharma   |   Neha Gupta   |   Craig Roth
Webinar On-Demand
... confidence. •Gartner’s updated IT spending forecast for 2025 and beyond. •How GenAI will reshape the software market and create new investment priorities. •Tokenomics and the strategy of hyperscalers. •Which new markets will emerge from GenAI — and what they mean for your planning. Return to this web page to watch ...

Analyst(s):   Will Sommer   |   Kay Arnott   |   Linglan Wang
Research June 23 2025
... Strategic Planning Guide for Research and Development Leaders Create a research & development strategic plan built for success with this guide and free template. An effective R&D strategic plan aligns enterprise priorities with the capabilities, investments and initiatives needed to drive impact. Done ...
Premium Research Jul 2026
... Customer service journeys are complex, expensive and difficult to manage. Successfully guiding and simplifying customer journeys depend on understanding customer channel adoption, behaviors, and the factors that drive loyalty during service journeys. Insights at a Glance Strategic Planning Assumption ...

Analyst(s):   Eric Keller   |   Francesco Vicchi
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