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Premium Research May 2026
... With budgets squeezed and organic reach collapsing, CMOs must stop siloing social media teams. This research guides CMOs to unify paid and organic strategies, maximizing ROI and driving profitable growth across the buying journey. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading ...

Analyst(s):   Claudia Ratterman
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Premium Research Mar 2020
... TalentNeuron revealing the current candidate supply, demand, salary, time to fill, and hiring difficulty of key data and analytics roles in the U.S. labor market. Overview Recommended by the Authors Gartner Insights Abstract ...

Analyst(s):   Chief Data and Analytics Officer Research Team
Premium Research Mar 2025
... management leaders can use this research to learn how Mountain America Credit Union prepares managers to level-set career development expectations and guide employees with opportunities through different growth stages. Case Overview Gartner Recommended Reading Presentation Deck Gartner Research ...

Analyst(s):   Lisa Mitchell   |   Debangana Ray
... Industry Hospitality Revenue $2 Billion Employees — Related Gartner resources Leadership Vision for General Counsel Enhance Board Effectiveness: A Guide for General Counsel Strategic Planning Guide for Legal Leaders ...
Premium Research Mar 2024
... revenue and commercial impact, but struggle to lead their teams to harness its first-party data potential. This collection of Gartner research provides a guide to enhancing email marketing strategies as the data yielded becomes more valuable. Analysis Research Highlights Gartner Research ...

Analyst(s):   Noam Dorros   |   Matt Moorut
Article July 23 2026
... metrics and analytics we rely on to measure them (and to guide policy and behavior) remain outdated. Our most important measures still reflect an industrial-era mindset, which is why we haven’t fully realized the potential of a digital economy. For better decision making in both business and government, ...
Premium Research Aug 2024
... This guide will help financial planning and analysis leaders implement a zero-based budgeting process to reduce costs by eliminating redundant or unnecessary activities, aligning cost-cutting and resource allocation with company strategy, and creating a culture of cost transparency and accountability ...

Analyst(s):   Jordan Radabaugh
Premium Research Jan 2025
... CIOs must have a strategic approach to “AI ready data,” as it is one of the most important ingredients of AI and GenAI success. Here we provide a CIO guide to enable execution, ongoing management and governance of the data management discipline. Gartner Research ...

Analyst(s):   Ehtisham Zaidi   |   Roxane Edjlali   |   Frances Karamouzis
Research Mar 2020
... climbed to the top by enhancing partnerships with strong suppliers, while WPG Holdings descended to the second, losing revenue in the Chinese smartphone market. Avnet remained the third. Table of Contents List of Tables Overview Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Masatsune Yamaji
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