... AI can enhance audit efficiency and effectiveness, but assessing which use cases to prioritize for piloting and deployment can be challenging. CAEs can use this research to guide their technology strategy for AI based on our assessment of the value and feasibility of 13 prominent audit use cases. Overview ...
Analyst(s): James Bourke
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... The volume of vehicles manufactured with an embedded telematics control unit will grow from 485 million in 2024 to 852 million by 2032. Product leaders need to understand what’s driving this growth and the opportunities this presents. Data Snapshot Data Insights Gartner Recommended Reading Note 1: What ...
... Digital commerce payment vendors have evolved beyond their classic definitions into many other areas of the payment value chain. Application leaders can improve decision making and save money by using this document to navigate the payment vendor landscape. Key Challenges Introduction Analysis Identify t ...
... emerging technologies and technology-enabled practices that are transforming strategy formulation, planning and execution. This research guides investment decisions for executives who have a role in enterprise or IT strategy — as facilitators, participants or IT enablers. Analysis Definition: Why This Is ...
Analyst(s): Ayca Moseley | David Akers | Ana Guerra | Jeff Cribbs | Ethan Budgar
... centricity as a guiding principle, it allows brands to stand out in a crowded marketplace, foster lasting loyalty, and demonstrate the true value of marketing as a driver of business growth. For CMOs, mastering personalized marketing is not just a competitive advantage; it’s a necessity for long-term success ...
... Access Insights Already a Gartner client? ITOM software market grew by 10.0% in 2023, reaching $48.3B. Health and performance analysis contributed 39.7% and value management grew the highest with 15.0% in 2023. ServiceNow, Microsoft, IBM, BMC and Broadcom (with VMware’s acquisition) are the top vendors ...
Analyst(s): Umang Dwivedi | Colin Fletcher | Shailendra Upadhyay | Nimit Bali
... Effective in 2Q24, Gartner will revise the market segmentation used within the Gartner Market Databook and associated reports. Read this document for further details on how this will impact publications. Planned Update to Gartner Market Statistics Coverage Gartner Insights Abstract ...
... more likely to exceed revenue and profit targets. In today's disruptive environment, market shaping is increasingly valuable. The Q2 2025 edition of the Gartner Chief Marketing Officer Journal offers insights into market-shaper CMOs and enterprise operators. Download the Chief Marketing Officer Journal ...
... cybersecurity market continues to be disrupted as open and frontier AI models accelerate threat actor capabilities and defender positions. These advancements have expanded the attack surface and have led to several disruptive technologies that will define the future of the cybersecurity market, such as agentic ...