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Premium Research Aug 2025
... This assessment plots 20 of the most prominent use cases for generative AI in life sciences against value and feasibility. Life sciences CIOs can use this to start strategic conversations to guide investment decisions in this technology. Overview How to Use Use-Case Scoring Breakdown Gartner Recommended ...

Analyst(s):   Jeff Smith   |   Michael Shanler   |   Evun Wyer   |   Reuben Harwood   |   Animesh Gandhi
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Premium Research Oct 2025
... Organizations with incoherent customer insights must opt for CDPs to unify their data from various channels to support marketing and customer experience use cases. This note guides chief marketing officers to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Overview ...

Analyst(s):   Peer Community Contributor
Research May 2019
... recovery in 2017. The market continues to consolidate, with demand transitioning toward higher value and price products. This resulted in end-user spending shrinking at a comparatively slower pace of 1.7%. Key Market Findings Vendor Performance Highlights Market Share Data Overall Market Segment Performance ...

Analyst(s):   Ivo Tsvyatkov   |   Lai-ling Lam
Premium Research Sep 2026
... CMOs must redesign operating models for human-agent collaboration. New collaboration zones and operating models are required to amplify the strengths of both employees and AI. Build the foundations now to support your team as diamond structures and AI-native tiny teams take hold to accelerate output, ...

Analyst(s):   Nicole Greene   |   Jen Kady
Research Oct 2026
... a Gartner client? Selecting the right FinOps and AI cost management tools requires more than comparing features. This research provides a framework for aligning tool capabilities with organizational maturity, governance objectives and the decisions required to manage cloud, infrastructure and AI spending ...

Analyst(s):   Ken Rothenberger
... the process for developing a strategic plan, communicating strategic plans, aligning marketing budgets to strategy Marketing Leadership: Change management, cross-functional and intra-marketing collaboration, upskilling marketers' strategic thinking; influencing marketing team culture; market shaper CMO ...
... technology leaders, primary market research, and thought leadership from industry innovators. We produce clear, consistent, and forward-thinking research that empowers CIOs, technology leaders, and strategy offices to develop and sustain strategies that drive differentiated results for their organizations. ...
Premium Research Feb 2026
... transparent justification, often masking real reasons, such as underlying economic realities rather than progress in AI capabilities. This research guides CIOs to strengthen their multiyear strategy without using AI as an excuse that prevents true AI-driven progress. Gartner Insights Abstract ...

Analyst(s):   Mark O'Neill   |   Jeremy D'Hoinne   |   Erick Brethenoux
Premium Research Apr 2026
... Multiple forces — including AI, regulatory volatility, talent shifts, and resource pressures — are reshaping the legal department. This research guides GCs in evolving their operating model to build legal intelligence — unlocking insights from legal data to establish a new competitive differentiator. ...

Analyst(s):   Raashi Rastogi   |   Rachel Pakianathan
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