... CMOs must navigate an increasingly complex and overwhelming technology landscape for managing customer data. Use this research to guide customer data platform selection, deployment and adoption strategies. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...
Analyst(s): Lizzy Foo Kune | Aparajita Mazumdar | Julia Multedo | Benjamin Bloom
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... competitors, enterprise application vendors cannot rely on traditional competitive strategies and assume relevance. Vendors must better compete for customers’ business by guiding them through AI adoption and organizational change. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...
... Access Insights Already a Gartner client? The manufacturing industry is entering a new age of technological exploration in 2026. Emerging intelligence‑driven technologies are creating powerful tailwinds, even as internal and external headwinds persist. CIOs should use these trends to navigate a sea of ...
Analyst(s): Jonathan Davenport | Brady Barnes | Scot Kim | Katell Thielemann | Simon Jacobson | Chris Campbell | Alexander Hoeppe | Bettina Tratz-Ryan | Kentaro Shikanai | Sudip Pattanayak
... An optimized social media strategy, bolstered by AI and advanced analytics, is vital to supporting the customer journey and meeting business objectives. CMOs can use this maturity model to assess their org’s current maturity level and learn how to improve their social marketing strategy and operatio ...
... Access Insights Already a Gartner client? Autonomous business changes how organizations operate and create value. Enterprises that delay moving toward AI-driven autonomy risk being outpaced by competitors. Those that embrace this shift will create new pathways to win. Insights at a Glance Impact Brief Ac ...
... AI coding agents have shifted from coding assistants to collaborators, and the developer skills that matter are shifting toward deep systems engineering. Development teams should learn these skills now to build better software that is easier to automate, improve and enhance over time. Overview Analysi ...
... Access Insights Already a Gartner client? Fragmented inventory management and one-size-fits-all strategies are silently draining working capital and eroding service levels. CSCOs must use this research to drive operating model change, centralizing planning and aligning production to enable end-to-end ...
... Centralizing all documents into a single system is impractical and expensive. Learn how to design a decentralized, best-of-breed strategy unified by integration, metadata, and governance to reduce fragmentation and build AI readiness without forcing costly platform consolidation. Insights at a Glance ...
... Access Insights Already a Gartner client? As CAEs advance on the AI-enabled productivity journey, the use of autonomous AI agents is a natural next step. Before investing in AI agents, CAEs must sort through confusion regarding what an AI agent truly is and align on the benefits and risks of implement ...
Analyst(s): Bradford Grossman | Eren Fry | Devanshu Mehrotra | James Bourke