... Securing cross-functional buy-in for corporate narrative initiatives can be challenging without a strong, evidence-based case. Heads of communications can use this tool to prove the business value of a corporate narrative and its role in shaping public perception and reputation in an AI-driven landscape ...
Analyst(s): Elizabeth Kilbride
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... Client Story How Pan American Energy Strategically Plans for Future Success Mission-critical priority Juan Aranguren, CIO at Pan American Energy, collaborated with Gartner to enhance contract negotiations, optimize resource management, and make informed technology decisions. With Gartner's extensive ...
... decisions. This session introduces a data-readiness framework for marketing, outlining five key milestones on the journey to advanced AI enablement. You will also learn how to evolve marketing analytics roles to best prepare marketing for the AI era. Overview Gartner Recommended Reading Gartner Insights ...
... AI is transforming backup and data protection operations, but benefits vary by use case. This research identifies the top 14 AI use cases for backup and data protection. Heads of I&O must use this assessment to identify the most feasible and valuable use cases for their organization. Overview How to ...
... quality, streamlines processes, and ultimately drives business success. Software engineering leaders must guide their teams to make the right tool choices and take advantage of new AI capabilities for test management. Overview Introduction Analysis Gartner Recommended Reading Note 1: Test Management Tool ...
Analyst(s): Joachim Herschmann | Jim Scheibmeir | Thomas Murphy
... client? Communications technology and service providers’ revenue, market shares and total market size for the year 2023. An update in our methodology affects the market size of the segments, which thus contributes to shifts in the market shares of individual vendors in comparison to 2022. Table of Contents ...
Analyst(s): Kosei Takiishi | Amol Nerlekar | Jouni Forsman | Peter Liu | Pulkit Pandey | Amresh Nandan | Peter Kjeldsen
... services market is rapidly growing. Gartner projects global spending on AI services will reach $478 billion by 2028, with a CAGR of 18.2% over five years. Tech general managers can leverage this research to identify opportunities for growth and differentiation-related investments. Overview Market Opportunity ...
Analyst(s): Kiyomi Yamada | Chrissy Healey | Christopher Marshall | Colleen Graham | Ben Fieselmann
... CEO-recognized return on enterprise AI investments by showing how they improve economics of future AI initiatives, change organizational boundaries, and guide next investments. Gartner Insights Abstract ...
Analyst(s): Shanna Grafeld | Tori Paulman | Nate Suda
... with AI invest 30% more in data, governance, and talent than their least satisfied peers. This research benchmarks spending, identifies barriers, and guides value‑driven investment. Insights at a Glance Issue Context Impact Brief More Detail Contributors Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Ray Collins | JC Martel, PhD | Rita Sallam