... investment. Anticipating shifts in the market, profiling buyer personas and decision‑making behaviors to tailor product strategy, packaging and go‑to‑market approaches as competitive dynamics evolve. Understanding customer needs and revenue opportunities, using market and peer insights to uncover unmet demand ...
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... Access Insights Already a Gartner client? The industry frenzy for agentic AI has become skeptical and demanding, requiring product leaders to pivot to verified architectures that ensure sustainable differentiation, accelerate adoption, and lock in measurable business value. Product leaders must differentiate ...
Analyst(s): Christine Tenneson | Kiumarse Zamanian | Ethan Cai | Alfredo Ramirez IV | Aakanksha Bansal
... to answer interview questions, organizations must adapt their processes or risk a decline in quality of hire. This piece guides recruiting leaders on how to adapt interview guides and interviewer training to identify and combat candidates’ GenAI usage. More Detail Gartner Recommended Reading Gartner ...
... Access Insights Already a Gartner client? Financial crime is rising as fraudsters use advanced tools like AI for phishing, forgery, and deepfakes. Bank CIOs can use this research to build a global strategy focused on AI-enabled fraud prevention, ML model management, AI agents, explainable AI, digital ...
... In the next few years, many IT roles and security strategies will become obsolete due to AI and rising business volatility. This video guides CIOs on four key areas to lead through disruption, including AI-powered strategizing to eliminate blind spots. Gartner Recommended Reading Gartner Research ...
... Brand protection software helps organizations identify and track misuse of their brand, intellectual property and reputation across digital channels. This note guides chief marketing officers to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading ...
... As the insurance industry evolves in response to market and technology changes, CIOs must build effective IT roadmaps to support the business and prepare for organizational transformation. This note highlights the top five business trends for insurance in 2026 and actions CIOs must take in response. ...
Analyst(s): James Ingham | Kimberly Harris-Ferrante
... attract and retain top talent, and prepare for potential ESG regulations. Our latest ESG research will help you understand your first steps for developing an ESG program and explain those steps to your board, C-suite and employees. Download First Steps for Developing an ESG Program to learn how to: Define ...
... The PAM market is evolving to meet the demands of managing privileged access for machines, cloud environments and, at the same time, securing traditional privileged access risks. IAM leaders should focus on the features that differentiate vendors in this market. Market Definition/Description Magic Quadrant ...
Analyst(s): Tarun Rohilla | Paul Mezzera | Shubham Gera | Abhyuday Data | Michael Kelley