... The CDP market is rapidly converging, with composability now a baseline. As AI agents rise, the market is splitting into two strategies: platformization or agentification. CMOs can use this research to grasp these shifts and their impact on future customer data platform buying strategies. Insights at ...
Analyst(s): Audrey Brosnan | Lizzy Foo Kune | Julia Multedo
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... When delivering digital transformation projects and services, IT service providers mainly link delivery results to technology-focused metrics. CSP CIOs can achieve stronger outcomes by ensuring that the relevant business outcome KPIs are included and monitored consistently while working with ITSPs. G ...
... managed services market grew 0.5% in U.S. dollars (0.3% in constant currency) in 2020. Strength in custom development services offset a decline in areas such as back-office application migration projects, many of which were paused during the pandemic. Overview Market Share Data Overall Market Segment Performance ...
Analyst(s): Dean Blackmore | Colleen Graham | Neil Barton | Susanne Matson
... A marketing creative brief is a foundational document that aligns all stakeholders and guides creative teams to deliver assets aligned to business objectives. A well-crafted brief is concise yet comprehensive, ensuring creative output is on-brand, compliant and strategically effective. Gartner Research ...
... — the third fastest growing market in application infrastructure and middleware. Usage of APIs and the rising need to govern it, is driven by remote working, automation, integration, modernization, transformation and regulations. Overview Market Share Data Overall Market Segment Performance Analysis ...
... This document is an overview of expected trends for 5G in connected vehicles, including expected rollout and use cases, and the areas of most interest to CIOs. Overview Analysis Impacts and Recommendations Gartner Recommended Reading Gartner Insights Abstract ...
... associated “Rest of” roll-up geographies that are shown within Market Share reports, Forecasts and associated analysis publications. Read this document for further details on how this will impact publications. Planned Update to Gartner Market Statistics Coverage Gartner Insights Abstract ...
... Access Insights Already a Gartner client? Rapid adoption of agentic coding and consumption-based pricing have resulted in bills that have shocked software engineering leaders with cost increases of up to 100x over coding assistants. Leaders and their teams must apply practices discussed in this note t ...
... Gartner First Takes Fresh insights on emerging trends What if AI compute costs could be hedged? It’s a question that both CME Group and Intercontinental Exchange are trying to address with planned launches of AI compute futures contracts. To prepare, CIOs will need greater visibility into their AI com ...