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Research Jan 2019
... Services holds a significant lead in market share for the IaaS and PaaS markets globally, even as the markets consolidate. Technology product managers should use this report to identify ways in which they can work with — or compete against — AWS in the cloud market. Analysis SWOT Analysis Strengths Weaknesses ...

Analyst(s):   Brandon Medford   |   Mike Dorosh
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Q&A December 04 2025
... STAMFORD, Conn., December 4, 2025 CMOs are under increasing pressure to deliver measurable growth in 2026, despite budget constraints, evolving AI capabilities, and rapidly shifting customer behavior. A Gartner survey of 174 senior marketing leaders conducted in September 2025 found that while revenue growth ...
Research Apr 2025
... Access Research Already a Gartner client? Since 2010, market leadership longevity has shrunk to two years, with disruptions happening faster than enterprises can respond. A capability-led approach to operational flexibility is key for executive leaders to accelerate the speed of change and capitalize ...

Analyst(s):   Janelle Hill   |   Brook Selassie   |   Maddie Otter   |   Vishnu Kumar
Research May 2025
... Access Insights Already a Gartner client? We assess the impact of U.S. federal policy on U.S. security spending using two scenarios. Through 2029, the long-deep scenario reduces spending by $80.4 billion from the baseline, while the short-shallow scenario adds $68.7 billion. Security providers can gro ...

Analyst(s):   John Lovelock   |   Shailendra Upadhyay   |   Rishi Sood   |   Bryan Haley   |   Ruggero Contu   |   Neil MacDonald   |   Chad Eschinger
Premium Research Nov 2024
... Startup tech CEOs often neglect PMF prioritization and GenAI integration, causing overengineering, scope creep and missed opportunities for rapid market fit. This research provides strategies for leveraging GenAI to optimize operations, enhance productivity and adaptability, and efficiently manage resources ...

Analyst(s):   Sabine Zimmerhansl
Research Nov 2021
... within its Managed Security Services market share documentation. From the end of 2Q22, new market share publications will use the revised segmentation. Technology and service providers should read this document for further details. Planned Update to Gartner Market Statistics Coverage Gartner Insights ...

Analyst(s):   Shawn Eftink   |   Mark Wah
Research Apr 2021
... Access Insights Already a Gartner client? The total worldwide shipments of printers, copiers and multifunction products declined by a marginal 0.5% in 2020, with about 84.5 million units shipped. End-user spending plunged by 12.7% in 2020 to $34.6 billion. HP Inc. grew 3.3% and retained its leadership ...

Analyst(s):   Ivo Tsvyatkov   |   Lai-ling Lam
Research Apr 2021
... Access Insights Already a Gartner client? The total worldwide shipments of printers, copiers and multifunction products declined by a marginal 0.5% in 2020, with about 84.5 million units shipped. End-user spending plunged by 12.7% in 2020 to $34.6 billion. HP Inc. grew 3.3% and retained its leadership ...

Analyst(s):   Ivo Tsvyatkov   |   Lai-ling Lam
Research Nov 2024
... opportunities with differentiation, offering tailored solutions and services for GenAI applications. Overview Strategic Planning Assumptions Introduction Market Trend Gartner Recommended Reading Note 1: Full-Modal Interaction Note 2: AI Workloads’ Network Characteristics Gartner Research ...

Analyst(s):   Ranjit Atwal   |   Peter Liu
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