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Research Jul 2026
... Access Insights Already a Gartner client? The “Saaspocalypse” exaggerates extinction risks but signals a shift in software direction. Driven by market dynamics and AI asymmetry — the gap between startup velocity and enterprise adoption — mature SaaS vendors have a critical reengineering window to evolve ...

Analyst(s):   Annemarie Roussel   |   Peter Havart-Simkin
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Research Jul 2026
... redefining offensive security by replacing rigid, static testing playbooks across enterprise networks. To maintain a competitive edge and satisfy growing market demand, product leaders should immediately incorporate agent-driven continuous validation capabilities into their strategic roadmaps. Overview Analysis ...

Analyst(s):   Tom Powledge
Premium Research May 2026
... LLM providers’ enterprise revenue is growing, it currently lacks the volume and velocity required to fund the frontier compute cycle. The consumer market remains a critical revenue enabler that frontier model providers like OpenAI, Google and Anthropic rely upon to meet their aggressive financial targets ...

Analyst(s):   Rithvik Kumar   |   Varsha Mehta
Research Jul 2026
... Access Insights Already a Gartner client? Product leaders must evolve roadmap practices to succeed in volatile, AI-driven market acceleration. Outcome-based roadmaps serve as the strategic engine, linking product vision to execution, creating a cohesive value narrative that aligns the operating model ...

Analyst(s):   Grace Keyes
Premium Research May 2026
... “Always-on” competitive intelligence (CI) is not about reacting to the past; it’s about owning the future. To address rapid market shifts and fierce competition, product leaders must adopt AI-powered predictive CI to anticipate change, outpace competitors and shape proactive product decisions. Insights ...

Analyst(s):   Chris Meering
Premium Research Jun 2026
... autonomous. Product leaders targeting the EU must be ready to navigate local policy enforcement, local purchasing preferences, and a highly fragmented market. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Gregor Petri   |   Fernando Pereiro   |   Rene Buest   |   Mark Petty
Research Jun 2026
... Access Insights Already a Gartner client? The enterprise application software market is poised for sustained double-digit growth through 2030. Organizations will continue to invest to accelerate the adoption and scaling of agentic applications and secure competitive advantage as VUCA becomes the new ...

Analyst(s):   Kevin Quinn   |   Chris Pang   |   Balaji Abbabatulla   |   Omar Ansari   |   Julian Poulter   |   Anand Chouksey   |   Radu Miclaus   |   Jim Hare   |   Roland Johnson   |   Craig Roth   |   Arunasree Cheparthi   |   Amarendra .
Research Jun 2026
... Access Insights Already a Gartner client? The information security market will sustain robust growth due to the need to address complex threat exposures. Organizations will pursue long-term cyber resilience and operational efficiency to support cloud migration and adoption of GenAI/agentic AI technologies ...

Analyst(s):   Christian Canales   |   Rahul Yadav   |   Ruggero Contu   |   Shailendra Upadhyay   |   Frank Marsala
Research Jul 2026
... transforming translation, enabling leaders to expand language coverage, improve quality, ensure compliance, and boost customer experience — driving market growth, engagement, and new revenue in global digital ecosystems. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended ...

Analyst(s):   Rupinder Chandhok   |   Brady Holbrook
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