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Research Jul 2026
... Access Insights Already a Gartner client? The “Saaspocalypse” exaggerates extinction risks but signals a shift in software direction. Driven by market dynamics and AI asymmetry — the gap between startup velocity and enterprise adoption — mature SaaS vendors have a critical reengineering window to evolve ...

Analyst(s):   Annemarie Roussel   |   Peter Havart-Simkin
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Research Jul 2026
... redefining offensive security by replacing rigid, static testing playbooks across enterprise networks. To maintain a competitive edge and satisfy growing market demand, product leaders should immediately incorporate agent-driven continuous validation capabilities into their strategic roadmaps. Overview Analysis ...

Analyst(s):   Tom Powledge
Premium Research May 2026
... LLM providers’ enterprise revenue is growing, it currently lacks the volume and velocity required to fund the frontier compute cycle. The consumer market remains a critical revenue enabler that frontier model providers like OpenAI, Google and Anthropic rely upon to meet their aggressive financial targets ...

Analyst(s):   Rithvik Kumar   |   Varsha Mehta
Premium Research Jun 2026
... autonomous. Product leaders targeting the EU must be ready to navigate local policy enforcement, local purchasing preferences, and a highly fragmented market. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Gregor Petri   |   Fernando Pereiro   |   Rene Buest   |   Mark Petty
Research Jul 2026
... Access Insights Already a Gartner client? Product leaders must evolve roadmap practices to succeed in volatile, AI-driven market acceleration. Outcome-based roadmaps serve as the strategic engine, linking product vision to execution, creating a cohesive value narrative that aligns the operating model ...

Analyst(s):   Grace Keyes
Premium Research May 2026
... “Always-on” competitive intelligence (CI) is not about reacting to the past; it’s about owning the future. To address rapid market shifts and fierce competition, product leaders must adopt AI-powered predictive CI to anticipate change, outpace competitors and shape proactive product decisions. Insights ...

Analyst(s):   Chris Meering
Premium Research Jul 2026
... Product marketing leaders and teams are increasingly expected to act as GTM orchestrators, yet often lack access to the systems shaping market understanding, GTM execution and measurement. They must expand influence across the GTM tech landscape to improve decision quality and narrative impact. Insights ...

Analyst(s):   Brooke Grimes
Research Jul 2026
... transforming translation, enabling leaders to expand language coverage, improve quality, ensure compliance, and boost customer experience — driving market growth, engagement, and new revenue in global digital ecosystems. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended ...

Analyst(s):   Rupinder Chandhok   |   Brady Holbrook
Premium Research Jun 2026
... China’s AI accelerator market is transforming fast amid policy shifts and U.S. export controls. Heads of infrastructure and operations should discover how local vendors, migration challenges, and new infrastructure needs are impacting enterprise AI strategies and driving critical IT decisions. Insights ...

Analyst(s):   Roger Sheng   |   Elaine Zhang   |   Carolin Zhou
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