... As marketing budgets flatten and executives demand more from marketing, CMOs closely examine their agency spending. This research guides CMOs on how incorporating an early RFI phase can save time and resources while increasing the chances of finding the ideal agency partner. Gartner Research ...
Analyst(s): Chris Ross | Jay Wilson
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... Source-to-pay suites manage the entire procurement life cycle for goods and services across the enterprise. This note guides procurement technology leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner Insights Abstract ...
... The general counsel must guide organizations through rapidly evolving regulatory change, supported by a team capable of meeting new challenges. GC can use this research to assess whether their team has the skills, capabilities and engagement to deliver on expectations. Action Name Gartner Insights Abstract ...
... struggle to provide meaningful guidance and support for their employees’ development. HR business partners (HRBPs) can use this tool to educate and guide managers to coach their employees effectively. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...
... budget challenges, rapid technological advancements and intense change fatigue on marketing teams. CMOs should understand four future of work trends to guide their talent strategies and deliver business impact beyond marketing. Gartner Recommended Reading Gartner Insights Abstract ...
... hub platforms based on market position and strategies aligned with crucial trends such as composable architecture, ISO 20022, real-time processing and AI. Bank CIOs can use this research to select a platform meeting their medium- and long-term payment processing requirements. Market Definition/Description ...
... experience, driving revenue and efficiency. The market grew 26.1% in 2024 to $1.2B, yet business and functional capability gaps remain. Successful digital marketing leaders closely examine AI and testing capabilities while being wary of possible add-ons. Market Definition/Description Magic Quadrant Vendor ...
Analyst(s): Michael Ro | Jason Daigler | Penny Gillespie | Ross Cosner
... This Research Presentation is for the report, "The CIO's Guide to Digital Ethics: Leading Your Enterprise in a Digital Society," which addresses the question, "How can CIOs apply digital ethics principles and practices to ensure stakeholder value?" Overview Gartner Recommended Reading Gartner Insights ...
Analyst(s): Christie Struckman | Heather Colella | Frank Buytendijk
... repetitive tasks while employees dive into problem solving or building relationships Leaders who invest in training so their teams move from “doers” to “guides” Managers who help employees develop skills for collaborating with technology instead of competing against it By 2028, Gartner predicts that 40% of ...