... Access Research Already a Gartner client? CDAOs need to quickly demonstrate business value in the rapidly changing era of AI. This research demonstrates how CDAOs can seize an urgent window of opportunity to demonstrate how integral their role in D&A is to AI. Overview Strategic Planning Assumptions Data ...
Analyst(s): JC Martel | Michael Gabbard | Melissa Davis
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... While digital channels have transformed retailing, physical stores remain consumers’ primary point of purchase and the hub of unified retail commerce execution. This research can help retailer CIOs create a compelling hyperimmersive experience across digital and physical storefronts. Overview Strategi ...
Analyst(s): Max Panther Hammond | Tom Nolan | Robert Hetu | Kelsie Marian | Hanna Karki | Jonathan Kutner | Sandeep Unni
... The annual global Gartner CEO and Senior Business Executive Survey offers insights into CEO and board priorities. In an AI-driven era, CSCOs can support CEOs’ growth priority with tailored customer solutions — mitigating risks and optimizing capacity for scale — and generate new revenue streams. Anal ...
Analyst(s): Michael Dominy | Gerhard Grimm | Noha Tohamy
... The 2025 Gartner Tech Marketing Benchmarks Survey analyzes marketing investments, brand awareness, demand generation and ABM. Demand generation leaders should use these benchmark insights on spending priorities, investment trends and impact to aid in strategic planning for 2025 and into 2026. Session ...
... 9 billion CRM customer service and support software market will grow at a five-year compound annual growth rate of 10.3% in U.S. dollars through 2024. Technology and service providers can use this document to understand the drivers of this market’s revenue growth. Overview Forecast Data Summary Forecast ...
... Enterprise end-user CEO perspectives of AI and its future are conflicted. CEOs believe AI will transform markets and industries, yet they keep AI focused on tactical and incremental applications. Without a clear path to transformation, CEOs and providers will not realize AI’s transformational potential ...
... Gartner First Takes Fresh insights on emerging trends Enterprise storage market leader Pure Storage is rebranding to Everpure and announcing its intent to acquire 1touch. Heads of I&O must now pivot from managing storage hardware capacity to architecting automated, platform-agnostic data infrastructure ...
... Gartner First Takes Fresh insights on emerging trends Claude Code leads the AI coding agent market, but Anthropic's accidental disclosure of Claude Code source code caps a month of reliability and communication failures that demand software engineering leaders require vendors to demonstrate operational ...
Analyst(s): Meghan Hollis | C.A. Swan | William Dupre