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Research Mar 2026
... evolving. This document provides insight on the influence of AI on contact center spend and GenAI customer support investment. Insights at a Glance Market Opportunity Key Trends Methodologies & Definitions Overview Forecast Data Summary Forecast Model Summary Influencing Factors and Assumptions Gartner ...

Analyst(s):   Megan Fernandez   |   Drew Kraus
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Premium Research Mar 2026
... Limited market intelligence and unique buyer needs make negotiating with early-stage software vendors risky. This research helps IT sourcing and procurement leaders negotiate pricing and contract terms to mitigate exposure to the evolving nature of new vendors’ business practices. Insights at a Glance ...

Analyst(s):   Melanie Alexander   |   Hannah Decker
Research Feb 2026
... win the AI vendor race, product leaders must shift from simple AI integration to prioritizing profitable, differentiated use cases that anticipate market shifts. Analysis Gartner Insights Abstract ...

Analyst(s):   Brandon Medford
Research Apr 2026
... CoreWeave’s contract-driven scale, strategic NVIDIA partnership and AI-native managed services position it as the company to beat in the neoclouds market. Competitors can narrow the gap through sovereign builds, developer-first models, hyperscaler demand lock-in, and power availability gains. Overview ...

Analyst(s):   Wataru Katsurashima   |   Hardeep Singh
Premium Research Feb 2026
... buyers. Partnering with industry experts and trusted third-party sources boosts credibility, expands reach, and drives higher engagement in a crowded market. Insights at a Glance Issue Context Impact Brief Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Serena Philip
Premium Research Apr 2026
... B2B marketers who aggressively shift to AI to support demand generation will outperform their peers in an uncertain market. Demand generation leaders who embrace AI agents will drive competitive advantage, while those who don’t will put their career paths at risk. Insights at a Glance Issue Context ...

Analyst(s):   Christy Ferguson   |   James McCormick
Premium Research Feb 2026
... marketing leaders must ensure their teams use roadmaps to proactively identify, prioritize and capitalize on GTM opportunities to better prepare for market transitions. Insights at a Glance Issue Context Impact Brief More Detail Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Rahim Kaba
Premium Research Feb 2026
... To remain competitive, CSCOs must prioritize cross-functional digitalization and agile operating models; those who do not will struggle to adapt to market changes. Insights at a Glance Issue Context Impact Brief More Detail Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Teh Leng Tan
Research Mar 2026
... Access Insights Already a Gartner client? As candidates remain selective in a cooling, AI-rich job market, proactive outreach is important for attracting high-quality talent. This research helps recruiting leaders use heavily personalized messages to increase the effectiveness of recruiting efforts. ...

Analyst(s):   Carmen von Rohr
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