... and how marketers can impact customer behavior. Kristina has helped to develop Gartner's research on Collaboration Drag, Catalytic Marketing, and Market Shaper CMOs. Kristina has over a decade of experience in public speaking from webinars, conference presentation, workshop facilitation and designing ...
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... In a market that glorifies companies that deploy “AI agents” and “agentic AI,” the terms are now overused. But what is this technology, really? This research explains what AI agents and agentic AI are, what differentiates them from other technologies, and how they may impact the future of service and ...
... Access Insights Already a Gartner client? As organizations invest in optimizing workflows, the enterprise cross-functional AI agents and assistants market will exceed $23 billion in spend in 2030 (59.0% CAGR). Failure to enable productivity by building customer trust and application compatibility will ...
Analyst(s): Kay Arnott | Arup Roy | John Santoro | George Brocklehurst
... Access Insights Already a Gartner client? Tech CEOs are missing growth opportunities by targeting AI go-to-market investments solely at internal efficiency while overlooking buyer empowerment. Additional investments in reducing buyer friction unlock growth, lower costs and deliver stronger results than ...
... The 2026 Gartner CEO and Senior Business Executive Survey1 reveals a strategic shift from general customer experience to aggressive growth via market expansion and distribution optimization. As CEOs prioritize top-line growth over broad engagement, leaders must align customer strategies with sales velocity ...
... research equips Heads of EA to treat sovereignty as an enduring design constraint, preserving optionality and resilience when regulatory, political, or market conditions shift. Insights at a Glance Strategic Planning Assumptions Issue Impact More Detail Contributors Gartner Recommended Reading Gartner Recommended ...
... the industrial metaverse enters in an era of reality, clinging to proprietary, closed-loop industrial software will guarantee irrelevance and lost market share. Product leaders must urgently abandon silos and embrace open API ecosystems and newer business models or risk being left behind in the new industrial ...
... Insights Already a Gartner client? As nation-states advance sovereign AI ambitions, enterprises must grasp the opportunity. To safeguard sensitive markets, leaders responsible for AI must deploy a repeatable, event‑driven operating model that translates sovereign AI signals into investment, architecture ...
Analyst(s): Priya Sundararaman | Lydia Clougherty Jones
... business support system, operations support system and other technology layers must move to an event-driven data-centric architecture to respond to the market in time, unlock automation, resilience and monetization at scale. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner ...
Analyst(s): Mounish Rai | Amresh Nandan | Will Rice