... 2021 Hype Cycle for Digital Marketing Identify marketing technologies to help you manage uneven market conditions. Mounting pressure for immediate growth coupled with market changes forced many marketing teams to accelerate their digital transformation, while shielding initiatives from budget cuts. Marketers ...
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... systems, applications, API clients or workloads, including AI agents). To explore peer-reviewed vendors serving this market, visit Gartner Peer Insights for Privileged Access Management. Market Overviews are just a sliver of what Gartner clients get Guidance on your mission-critical priorities (MCPs) Focus ...
... Access Research Already a Gartner client? Heads of I&O often deal with siloed operational tools and inflexible workflows. This research guides them on how to pilot single- and multiagent AI systems for seamless context sharing and real-time agility, on their use cases in IT operations and on how to establish ...
... Providers 2025: Strategic Responses to Challenges From New (and Old) Entrants. This research is part of the Gartner Trend Insight report “Tech Providers 2025 Special Report,” a collection of research to help technology service providers (TSPs) understand the long-term changes in their markets and the actions ...
... demand generation programs and orchestrate customer engagement. CMOs can leverage this research to assess market maturity and AI innovations and to identify optimal vendors for strategic growth. Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Act-On Software Adobe BUSINESSNEXT ...
Analyst(s): Jeff Cohen | Alan Lopez | Upasna Chandna | Nicholas Mortensen | Sarah Brennan
... Raising Tech and Service Provider Relevance in a Recession Recognize and respond to changing market conditions. Experts: Mark McDonald, John-David Lovelock Turbulence creates a paradox for technology and service providers as demand for technology remains relatively strong while the rest of the economy ...
... Anthropic’s Cowork plug‑ins — is disrupting traditional delivery models built on labor and location arbitrage. CIOs and sourcing leaders now face a market that is quickly transitioning toward outcome‑driven, AI‑orchestrated services, prompting new risks, pricing norms, vendor‑stability concerns, and governance ...
Analyst(s): Sundar Viswanathan | DD Mishra | Avinash Dev Nagumanthri | Alan Stanley