... key priorities that will shape product marketing success this year. As AI becomes the defining force in shaping team structure and skills and go-to-market (GTM) strategies, product marketing leaders face a pivotal moment. The hybrid workforce, now encompassing AI agents, is no longer a distant ambition ...
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... key priorities that will shape product marketing success this year. As AI becomes the defining force in shaping team structure and skills and go-to-market (GTM) strategies, product marketing leaders face a pivotal moment. The hybrid workforce, now encompassing AI agents, is no longer a distant ambition ...
... efficient, adaptable technology unit delivering critical services despite limited resources. Developed and communicated a clear technology strategy to guide decision-making and show value. Implemented a strategic AI plan to leverage emerging technologies. “Our biggest challenge was creating a technology ...
... Product marketing leaders employ many technologies and tools to bring offerings to market and drive go-to-market success. Under scrutiny for redundancy and inefficiency, they can use these adoption data insights — refined by region, company size and growth — to inform and strengthen investment cases. ...
Analyst(s): Ayush Kumar | Suzanne White | Mark Stanyer
... Future success in the hyper-synthetic data market is being decided now by the technology and market choices of the key vendors. Product leaders should capitalize on this emerging AI-race opportunity by proactively positioning themselves to address users’ future data needs and close anticipated data gaps ...
Analyst(s): Nick Ingelbrecht | Tuong Nguyen | Vibha Chitkara | Ben Lee | Kiumarse Zamanian
... Access Insights Already a Gartner client? The worldwide communications services market will grow at a stable 3.0% CAGR (based on constant currency). The market is driven primarily by consumer broadband and fixed wireless access services’ adoption growth. Overview Table of Contents for Download Attachment ...
... achieving digital transformation. Ovidiu Huluban, the newly appointed head of the ICT unit, sought Gartner's expertise to address these challenges and guide the agency towards effective digitalization. Mission-critical priority As a new leader in an organization that had struggled for years to deliver a ...
... Only 21% of brand leaders believe that the brand metrics they track lead to actionable insights. The global market for brand health tracking is growing. However, despite growth in the market, CMOs struggle to identify the right vendor and appropriate metrics to measure brand health success. Use the ...
... AI-enabled processes. Gartner clients can read more in Hype Cycle for Procurement and Sourcing Solutions, 2025. Nonclients can learn more in Strategic Sourcing and Procurement: A Comprehensive Guide. About the Gartner Supply Chain Practice The Gartner Supply Chain practice provides actionable, objective ...