Premium Research
Jun 2024
... Tech CMOs can use this research roundup to optimize technology marketing strategies and inform 2025 marketing plans. The tech marketing benchmarks insights focus on investment, demand generation, AI and generative AI, account-based marketing, and brand awareness. Analysis Research Highlights Note 1: ...
Analyst(s):
Suzanne White
|
Jenifer Silverstein
|
Viharika Peddi
|
Ray Pun
|
Christy Ferguson
|
Alan Antin
|
Jen Singleton