... can use this interactive tool to learn how global peers rank the nine most effective actions used to achieve revenue growth ambitions according to the 2025 Gartner Enterprise Growth Agenda Survey. Data Insights Directions for Use About This Research Recommended by the Authors Recommendations Gartner Research ...
Analyst(s): Di Wang | Angela Kreiter | Andy Rowsell-Jones | David Furlonger
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... Existing customers are expected to generate over half of 2025’s revenue growth for a majority of large tech providers, yet confidence in the execution of customer marketing programs is low. Product marketing leaders must prioritize top-performing customer marketing programs to exceed growth goals. Data ...
... Product leaders should use the 2025 Gartner Pricing and Packaging Survey data to identify key pricing factors influencing software purchases via a consumption-based model. Use this interactive tool to explore buyers’ pricing preferences by role and other characteristics to enhance decision making. Data ...
Analyst(s): John Santoro | Radhika Garg | Ron Burns
... Access Research Already a Gartner client? Gartner’s latest forecast for security calls for growth in end-user spending of 12.4% in 2025 and a five-year CAGR of 10.6%, at constant currency. These compare with 13.3% and 11.8%, respectively, in our prior iteration. Notable changes were made in security ...
... As CFOs look ahead to 2025, they need to build a foundation for more effective time savings now so they’ll be ready to start strong in the new year. Learn three strategies for doing so in this research roundup, which features the latest insights and guidance every CFO should know. Analysis Research Highlights ...
... GenAI-capable DBMS revenue will reach $413 billion by 2034 and exceed non-AI DBMS revenue in 2025. Product leaders will face user conservatism and product maturity as key challenges, and should build user trust through feature maturation, increased functionality, and use case specialization. Overview ...
... discussions with Gartner analysts and Gartner clients — and an early preview of Gartner research themes and topics to prepare AR pros for what’s ahead in 2025. Session Description Gartner Recommended Reading Gartner Research ...
Analyst(s): Melissa Lane | Matthew Goldman | Lindsay McKinney
... Access Research Already a Gartner client? In 2025, customer service and support leaders are shifting from internal, employee-facing generative AI solutions to customer-facing ones. Leaders can use this research to benchmark their GenAI investments against their peers and track early adopters’ investments ...
... Cybersecurity is a top risk area for audit to provide assurance over, with 96% of CAEs saying they will definitely or tentatively cover it in their 2025 audit plans. CAEs can use this research to benchmark audit’s role in attack and penetration testing, a key method of assessing security controls. Data ...