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Research Dec 2020
... This document provides a summary of Gartner’s research of the Internet of Things marketplace for technology and service providers. Gartner Insights Abstract ...

Analyst(s):   Eric Goodness   |   Peter Havart-Simkin   |   Chris Meering   |   Alfonso Velosa   |   Kay Sharpington   |   Peter Middleton
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Premium Research Oct 2024
... how a data-driven view into what top-performing brands are doing differently can help CMOs set a winning, differentiated digital commerce strategy for 2025. Overview About the Guest Gartner Recommended Reading Gartner Research ...

Analyst(s):   Marketing Research Team
Premium Research Mar 2025
... U.S. tariffs levied in March 2025 and reciprocal tariffs planned for April have contributed to the highly volatile and uncertain economic environment. Learn how CFOs can use simple, measurable and forward-looking messaging to build credibility and manage investors’ growing concerns over tariffs. Data ...

Analyst(s):   Dymah Paige   |   Idris Evans   |   Vaughan Archer
Premium Research Mar 2025
... In early 2025, Microsoft announced the release of Microsoft 365 Copilot Chat, which includes use of AI agents on a metered basis. Sourcing and digital workplace leaders should be aware of the potential cost implications that agents use might bring before adopting it. Overview Strategic Planning Assumption ...

Analyst(s):   Simone Cleminson   |   Matt Cain   |   Yoann Bianic   |   Ben Jepson   |   Zach Nagle
Premium Research Mar 2025
... helps growth tech CEOs gain foresight, create agility and drive execution. This webinar provides actionable insights from research on topics such as 2025 shifts, tech CEO score diagnostics and GenAI tactics to help you tackle challenges, adapt to change, and lead your organization. About the Speaker ...

Analyst(s):   Barry Glauberman   |   Raymond Paquet
Premium Research Apr 2025
... can use this interactive tool to learn how global peers rank the nine most effective actions used to achieve revenue growth ambitions according to the 2025 Gartner Enterprise Growth Agenda Survey. Data Insights Directions for Use About This Research Recommended by the Authors Recommendations Gartner Research ...

Analyst(s):   Di Wang   |   Angela Kreiter   |   Andy Rowsell-Jones   |   David Furlonger
Premium Research Jan 2025
... Existing customers are expected to generate over half of 2025’s revenue growth for a majority of large tech providers, yet confidence in the execution of customer marketing programs is low. Product marketing leaders must prioritize top-performing customer marketing programs to exceed growth goals. Data ...

Analyst(s):   Susan Graeme
Premium Research Apr 2025
... Product leaders should use the 2025 Gartner Pricing and Packaging Survey data to identify key pricing factors influencing software purchases via a consumption-based model. Use this interactive tool to explore buyers’ pricing preferences by role and other characteristics to enhance decision making. Data ...

Analyst(s):   John Santoro   |   Radhika Garg   |   Ron Burns
Research Apr 2025
... Access Research Already a Gartner client? Gartner’s latest forecast for security calls for growth in end-user spending of 12.4% in 2025 and a five-year CAGR of 10.6%, at constant currency. These compare with 13.3% and 11.8%, respectively, in our prior iteration. Notable changes were made in security ...

Analyst(s):   Frank Marsala
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