... Going to market with a platform not only introduces GTM complexity but also organizational design challenges. This research helps product marketing leaders delineate roles and responsibilities between product and platform marketers to ensure a clear remit for GTM success. More Detail Gartner Recommended ...
Analyst(s): Rahim Kaba | David Yockelson
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... Service providers that neglect the growing concerns surrounding GenAI’s and agentic AI’s ethical debt risk losing market share and buyer trust. To remain competitive, tech services leaders must integrate ethical risk mitigation into their cloud and AI service offerings. Overview Analysis Gartner Recommended ...
... experiences with service providers and those often invited to RFPs. Product leaders can use this research to refine their portfolio capabilities and optimize market strategies. Overview Analysis Contributors Gartner Recommended Reading Gartner Research ...
Analyst(s): Pablo Arriandiaga | Sylvain Fabre | Gaspar Valdivia
... Corporations now bring innovations to market faster than ever, creating a constant flow of new products and technologies. This research helps supply chain leaders maximize the value of new product introductions, reduce risks and costs, and improve efficiency. Overview Introduction Analysis Gartner Recommended ...
... Supply chain technology leaders looking to improve their organizations’ manufacturing scheduling capabilities need to identify the market’s most suitable technology offerings. This toolkit supports in drafting an RFP to solicit bids from detailed manufacturing scheduling vendors. When to Use Directions ...
Analyst(s): Jan Snoeckx | Jake Cunningham | Pia Orup Lund | Joe Graham
... Preemptive exposure management is a rapidly emerging opportunity for security service providers to grow revenue and differentiate in a crowded market. Security service product leaders must expand offering portfolios beyond detection and response to include preemptive protection and deterrence solutions ...
... from cybersecurity’s ecosystem as attacks are scaled by AI. This research offers foresight to disinformation security product leaders on increasing market success by strategically aligning products with cybersecurity ecosystem integration. Overview Strategic Planning Assumption Analysis Gartner Recommended ...