... driven by performance relative to the expectations of senior executives, especially the CEO and CFO of the organization. Download the Marketing ROI guide to explore: Proven strategies for CMOs to excel in their roles Opportunities to build stronger, more influential C-suite relationships Actionable insights ...
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... Access Insights Already a Gartner client? The impact of COVID-19 has been significant on the mobile phone market with an expected decline of 17.4% in units in 2020. In 2021, the market will see a relative recovery of 6.6%. Table of Contents List of Tables Overview Gartner Recommended Reading Gartner ...
Analyst(s): Ranjit Atwal | Mikako Kitagawa | Tuong Nguyen | Annette Jump | Namrata Banerjee | Rishi Padhi | CK Lu | Annette Zimmermann | Roberta Cozza
... Already a Gartner client? End-user spending for the information security and risk management market will grow to $172.5 billion (current U.S. dollars) in 2022, with a constant currency growth of 12.2%. The market will reach $267.3 billion in 2026, with a constant currency CAGR of 11.0% (2022 to 2026). ...
Analyst(s): Ruggero Contu | Christian Canales | Nat Smith | Rahul Yadav | Swati Rakheja | Elizabeth Kim | Mark Wah | Shailendra Upadhyay | Dave Messett
... fail to hit targets when sales is siloed and unable to capitalize on marketing drivers of growth. Chief sales officers (CSOs) who align their go-to-market sales strategy to their organization’s marketing-led growth strategy can exceed growth targets. Overview Introduction Analysis Gartner Recommended ...
... Access Research Already a Gartner client? The CRM market is shifting fast, with key changes in 2026 through 2027 transforming vendors into proactive “systems of action.” New AI-powered platforms from ServiceNow and Microsoft challenge incumbents like Salesforce, forcing all sales-tech players to adapt ...
Analyst(s): David Yockelson | Doug Bushée | Andrew Miljanovski | Alastair Woolcock
... transforming sales by progressing from basic, automated tools into independent, goal-driven tools. As more vendors introduce “agent” solutions and the market grows, sales operations leaders must implement a structured evaluation approach based on a thorough understanding of what makes LLM-based AI agents ...
Analyst(s): Guy Wood | Dan Gottlieb | Adnan Zijadic
... Manufacturing leaders face market uncertainty, tech advances, and rising demands for efficiency and service, all while navigating cost pressures and AI expectations. This interactive tool reveals peer insights on the evolving role of automation and augmented processes over the next five years. Data Insights ...
Analyst(s): Scot Kim | Manolina Chakraborty | Simon Jacobson
... vision and its execution. The analysis combines external and Gartner data, benchmarks, surveys, client inquiries and analyst perspectives on fast-moving market dynamics. Analysis Research Highlights Contributors Gartner Recommended Reading Note 1: CDAO Definition Gartner Research ...