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Research Oct 2025
... sales productivity. Providing sales managers with clear guidance, centralized resources, and ongoing coaching will transform internal disruption and market uncertainty into opportunities for accelerated growth. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Brendan Condon
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Premium Research Oct 2025
... leaders with actionable strategies to address immediate risks, manage ripple effects, and prepare for systemic changes in the U.S. IT services labor market. Gartner Research ...

Analyst(s):   CJ Grant   |   Sundar Viswanathan
Premium Research Sep 2025
... Packaged RAG solutions have emerged in the market and offer a tempting proposition due to the complexity of building an enterprise RAG. Leaders responsible for AI should assess their capabilities and value differentiation before deciding on whether to build or buy. Overview Strategic Planning Assumption ...

Analyst(s):   Darin Stewart   |   Haritha Khandabattu   |   Tong Zhang   |   Xingyu Gu
Premium Research Jun 2025
... Advanced cyber deception based on an AI-driven deception matrix will reinvigorate market adoption and power the success of cyber deception solutions. To remain relevant, product leaders need to expand cyber deception with emerging tech and extend capabilities across the global attack surface grid. Overview ...

Analyst(s):   David Senf
Premium Research Jul 2025
... leaders must prioritize trustworthy, hybrid agentic architectures and robust validation to win user trust and secure a competitive edge in this evolving market. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Eric Goodness   |   George Brocklehurst
Research Oct 2025
... The agentic AI race is redefining the future of software applications by changing how their value is monetized. To justify high valuations and defend market share, providers will need to pivot toward agentic technologies and prioritize data as the primary competitive moat. Overview Analysis Gartner Recommended ...

Analyst(s):   Mark McDonald   |   Will Sommer   |   David Yockelson   |   Christine Adams
Premium Research Sep 2025
... Metadata management has become a critical battleground within the broader data management software (DMS) market and is essential for staying competitive. DMS product leaders should invest in metadata to lead emerging trends and technologies such as data management platforms, AI-ready data, and modern ...

Analyst(s):   Sharat Menon
Premium Research May 2025
... Product leaders must innovate early and optimize hardware for diverse GenAI model sizes, types and use cases to meet end-user needs or risk losing market share. Overview Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Warren Peng
Premium Research Sep 2025
... Software engineering organizations are winning in a highly competitive market by fundamentally transforming how teams build software and by creating AI-enabled software. CIOs, CTOs, and software engineering leaders can use this research to gain insights into AI strategy, value opportunities, and risks ...

Analyst(s):   Arun Batchu   |   Philip Walsh   |   Brad Dayley
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