... fail to hit targets when sales is siloed and unable to capitalize on marketing drivers of growth. Chief sales officers (CSOs) who align their go-to-market sales strategy to their organization’s marketing-led growth strategy can exceed growth targets. Overview Introduction Analysis Gartner Recommended ...
Analyst(s): Rachael Buchler | Robert Lesser
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... Access Research Already a Gartner client? Privacy technology has become a multi-billion-dollar market since the GDPR was established. Cybersecurity leaders must meet the needs of a modern data-driven AI enterprise by establishing, maintaining, and evolving their privacy capabilities, ranging from discovery ...
Analyst(s): Bernard Woo | Nader Henein | Bart Willemsen
... Access Research Already a Gartner client? In product-led growth companies, misalignment between sales and product teams’ go-to-market activities stifles growth. This research helps CSOs orchestrate seller alignment to a product-led motion, where product value is confirmed during every critical revenue-generating ...
... technology with AI to improve experience, reduce costs and increase scalability. The emerging vendors highlighted in this research are transforming the market with innovative AI-first approaches that deliver on AI objectives through automation, analytics and enhanced security. Overview Analysis Gartner Recommended ...
Analyst(s): Kathy Ross | Brett Overbey | Jason Bridge | Christopher Sladdin
... Agentic artificial intelligence is one of the most prominent topics in cloud ERP. However, prioritizing the right use cases among market hype is critical for success. ERP leaders can leverage this assessment to identify opportunities and prioritize investments successfully. Overview How to Use Use-Case ...
Analyst(s): Robert Anderson | Greg Leiter | Tomas Kienast
... driven threats. Product leaders must decide when and how to invest in similar AMTD capabilities to improve their solution offerings or risk losing market share in the AI race to competitors who do. Overview Analysis Gartner Recommended Reading Note 1: Patents Gartner Research ...
Analyst(s): Emerging Tech and Trends Security Research Team
... Estimating the value of smart robots, a critical component of the AI race, is critical to appropriate investment, monetization and go-to-market decisions. The Markov decision process helps product leaders build economic models incorporating the value of tasks executed by smart robots, driving robot development ...
... like productivity, revenue or risk reduction — to build a strong value proposition and justify value-driven pricing to compete effectively in the DSLM market. Overview Analysis Gartner Recommended Reading Note 1: Most Common DSLM Pricing Models Gartner Research ...
... Access Research Already a Gartner client? CMOs increasingly turn to insourcing to reduce costs, improve efficiency and accelerate time to market, especially with the adoption of technologies like GenAI. But insourcing is complex and high-stakes. To mitigate risk and ensure a winning strategy, CMOs must ...