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Premium Research Jul 2025
... Growth from existing customers requires coordinated go-to-market teams, which are hindered if they operate in silos. Revenue and retention leaders can use this research to learn how tech companies with high NRR, such as Zuora and Shopify, adopt a customer-centric approach to organize their GTM teams. ...

Analyst(s):   Maria Marino   |   Rahim Kaba   |   Reema Khalid Khan
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Research Jul 2025
... employee and operational experience needs. Overview Introduction Analysis Gartner Recommended Reading Note 1: Table of Content Services Technology Markets Supporting TX Gartner Research ...

Analyst(s):   Tim Nelms
Research Oct 2025
... teams to pivot from traditional coding to intelligent composition to accelerate innovation, drive adaptability and maintain advantage in an evolving market. Overview Strategic Planning Assumption(s) Introduction Impacts and Recommendations Gartner Recommended Reading Note 1: Gartner’s Future of Applications ...

Analyst(s):   Tigran Egiazarov   |   Deacon D.K Wan
Research Oct 2025
... client? The U.S. federal government’s increasing ownership in private businesses has implications for not only direct recipients but also the broader market. General counsel should monitor this trend, understand its opportunities and risks, and take three strategic steps. Insights at a Glance Issue Context ...

Analyst(s):   Alissa Lugo   |   Dian Zhang   |   Abbott Martin
Premium Research Nov 2025
... solution fit. At a Glance Overview AI Position Noteworthy Events, Key Initiatives and Activities Top Strengths and Challenges Trending Topics Vendor Market Coverage Note 1: Citations Gartner Research ...

Analyst(s):   Mohini Dukes
Research Oct 2025
... Access Research Already a Gartner client? With the recent market reactions to UiPath’s Fusion and similar updates from ServiceNow, Pega, and more vendors expected soon, this evolving insight seeks to offer a research-grounded alternative narrative on agentic trends in automation, helping clients distinguish ...

Analyst(s):   Arthur Villa   |   Saikat Ray   |   Sachin Joshi   |   Adam Briggs   |   Tushar Srivastava
Premium Research Aug 2025
... Choosing the right database management system is vital to the success of data management and analytics initiatives. With numerous types of DBMSs on the market, selecting the proper DBMS can be overwhelming. This guidance helps data and analytics technical professionals choose the DBMS for their specific needs ...

Analyst(s):   Lyn Robison
Research Aug 2025
... a cost-effective manner. Overview Introduction Analysis Gartner Recommended Reading Note 1: Definition of Synthetic Data Note 2: The Synthetic Data Market and Sample Vendors Gartner Research ...

Analyst(s):   Ross Power   |   Alys Woodward   |   Keith Holloway   |   Haritha Khandabattu   |   Tigran Egiazarov
Premium Research Jun 2025
... that do not focus on improving the accuracy of their AI models and communicating the business value in terms of business outcome KPIs will see their market adoption drastically decline. Overview Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Akhil Singh   |   Nick Ingelbrecht   |   Aakanksha Bansal   |   Annette Zimmermann   |   Vibha Chitkara
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