... Buyers rate value assessment tools as the most valuable information source when making a final tech purchasing decision. This research guides product marketers on how to convey the value of their solutions and create engaging tools, like ROI calculators, that boost buyer confidence. Overview Introduction ...
Analyst(s): David Yockelson | Michelle Shapiro
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Access Research Already a Gartner client? Creating and delivering products requires effective roadmap execution and strong collaboration. To excel in guiding solution development, launch readiness, commercial optimization and partnerships, product managers must adopt systematic approaches for stakeholders ...
Analyst(s): John Santoro | Brian Doherty | Dan Tolan | Clifton Gilley | Emil Berthelsen
... confidently innovate and enhance work productivity with AI tools, techniques and output. AI leaders can use this Toolkit to define and promulgate guiding principles for the development and use of AI. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...
Analyst(s): Philip Walsh | Avivah Litan | Bart Willemsen | Svetlana Sicular | Andrew Walls | Leigh McMullen | Lydia Clougherty Jones
... This Toolkit guides CIOs in leading a workshop with their executive peers to collaboratively construct an initial enterprise business capability model. The objective is to create an anchor model that C-suite executives agree to use regularly to prioritize enterprise digital technology investments. When ...
Analyst(s): Janelle Hill | Philip Allega | Saul Brand
... Disruptive events can change buyers’ needs and render B2B marketing content irrelevant. B2B CMOs must guide their content marketing teams to produce relevant and enduring content by identifying long-term buyer needs, positioning the solution against urgent challenges and proving the solution’s ROI. ...
... systems streamline IT management by combining server, storage and networking in a unified solution, helping avert delays and costly setbacks. This note guides infrastructure and operations leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...
... driven by its ability to deliver seamless digital experiences, where organizations seek to meet customers’ expectations for relevant content. This note guides application leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned Gartner ...
... vital for organizations that need integrated solutions for virtualization, storage and networking in on-premises or colocation settings. This note guides infrastructure and operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading ...
... quotes and capturing of orders, ensuring accurate pricing and contract details for all sales channels before sending orders for fulfillment. This note guides CSOs to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner Research ...