... we analyzed approximately 3,150+ phone interactions from Sept. 19, 2024, to Sept. 19, 2025. The findings of this report represent buyers who contacted Gartner Digital Markets and may not be indicative of the market as a whole. Data points are rounded to the nearest whole number. The buyers we interacted ...
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... Employees 90,000+ Related Gartner resources Marketing Measurement: Track, Analyze and Optimize ROI CMOs, Prove the Value of Marketing to the Enterprise CMO Guide to Successful Cross-Functional Collaboration ...
... Identification of groups of ideal customers for your product or service is at the heart of market segmentation efforts. To win in competitive markets, technology and service providers should use this research to more effectively define target segments and focus their sales and marketing efforts. Overview ...
Analyst(s): Derry Finkeldey | Molly Beams | Suzanne White
... Access Research Already a Gartner client? This document outlines best practices and resources available to support data preparation and alignment to the Gartner consensus model for organizations using the Gartner tools to undergo benchmarking exercises. Overview Analysis Connect with Us Gartner Recommende ...
... while Market Share estimates focus on market positioning and segment-specific revenue for the markets within which the vendor participates. Gartner’s Market Share encompasses realized IT technology revenues across Gartner covered markets. All revenues outside of Gartner-covered Market Share markets are ...
... Access Insights Already a Gartner client? Total enterprise IT spending in the CMS market is forecast to reach $889.8 billion in 2026, up from $773.2 billion in 2025. Spending is expected to see a constant currency five-year CAGR of 12.9% to exceed an estimated $1.2 trillion by 2029. Overview Table of ...
Analyst(s): Inna Agamirzian | Peter Kjeldsen | Gregor Petri
... research and led client engagement on AI-related disruptions to the HR labor market with a particular emphasis on the HR Business Partner (HRBP) role. He previously led Gartner's CHRO effectiveness research team from 2022 - 2025. That team helped CHROs operate more effectively as strategic business leaders ...
... This session of Gartner’s top D&A predictions for 2026 will guide data and analytics leaders as they plan for the impact of AI across all aspects of data and analytics, including leadership, governance, talent, market, and the need for AI-ready data and a FinAI competency for value realization. Overview ...
... Access Insights Already a Gartner client? The insurance services market will grow to $97.8 billion in 2025 and reach $135.6 billion in 2029, with a compound annual growth rate of 7.3% at constant currency from 2025 to 2029. Product leaders should focus on reinventing insurance operations, creating delivery ...