... marketing and sales teams collaborate on sales enablement, leading to low-impact content delivery that fails to provide seller support. CMOs can use this guide to take a cross-functional approach to creating content and driving seller behavior change for effective sales enablement. Overview Introduction Analysis ...
Analyst(s): Ankita Soni
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... Access Research Already a Gartner client? Enterprises are struggling to manage the exponential growth of unstructured data. This research guides I&O leaders on how to use data storage management services to deal with this challenge by optimizing storage, improving unstructured data governance, and reducing ...
Analyst(s): Chandra Mukhyala | Rizvan Hussain | Michael Hoeck
... learning methods, but organizations struggle to develop it. L&D leaders can use this tool to help their teams design on-the-job learning activities and guide managers to support employees as they learn. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...
Analyst(s): Learning and Development Research Team
... a decline in marketing budgets as a percentage of company revenue. Use this research to understand B2B manufacturing budget and strategy trends to guide marketing planning and investments. Data Snapshot Data Insights What You Need to Do What You Need to Know Gartner Recommended Reading Gartner Research ...
... must effectively craft concise and compelling value narratives to enhance strategic influence and accelerate initiatives. This research provides a guide to crafting concise, compelling value narratives, using specific context, outcomes, stakeholders and examples from the retail sector. Analysis Next ...
... roadmaps. Supply chain leaders can use this research to understand the state of GenAI adoption, including the expectations and challenges it faces, to guide their efforts in incorporating GenAI into their overall digital plans. Overview Data Insights Gartner Recommended Reading Note 1: The 10 Most Commonly ...
... potentially accessible to all employees, they can incur new and unforeseen danger. This research helps executive leaders create lighthouse principles to guide the whole enterprise in its use of AI. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... between strategy and execution of their sustainability initiatives, which is a strategic priority for heads of enterprise architecture. This research guides them on the business capabilities that are required to drive their sustainability program. Overview Introduction Analysis Gartner Recommended Reading ...
... influencing future data management strategies toward a focus on AI-readiness and data sovereignty. Data and analytics leaders can use this research to guide their organization’s data-centric AI strategy. Overview Strategic Planning Assumptions Introduction Impacts and Recommendations Gartner Recommended ...
Analyst(s): Mike Fang | Xingyu Gu | Robert Thanaraj | Mark Beyer | Julian Sun