... Engaging partners in go-to-market activities requires product marketers to focus on the partner experience. Capture mind share by identifying solutions that generate high demand and profitability, offering programmatic benefits and making it easier to actively engage in your program. Overview Introduction ...
Analyst(s): Laz Gonzalez
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... owners, making it difficult to identify which has more buying power. Product leaders who understand a buyer’s persona and priorities can improve go-to-market strategies. Overview Analysis Gartner Recommended Reading Gartner Research ...
... Account-based marketing is a popular B2B go-to-market strategy for product marketers to boost regional growth, but difficult to scale in the field. This research uses Gartner’s ABM benchmarks and provides solutions to common alignment and resourcing challenges. Overview Introduction Analysis Gartner ...
... As B2B sales changes, so does the role of the chief sales officer. The Gartner Sales Podcast welcomes Graham Stringer, head of customer markets for Fujitsu’s North America region, to discuss his firsthand experience with a growing CSO role. Overview About the Guest Gartner Recommended Reading Gartner ...
... Product marketers grapple with adapting and scaling their teams amid go-to-market opportunities and challenges. This research provides insights into building the adaptive team structure and capabilities necessary to bolster product marketing maturity and effectiveness in four common GTM scenarios. Overview ...
... solutions. Product leaders can use this research to identify and align with six key capabilities to build competitive offerings and improve retail go-to-market strategies. Overview Analysis Gartner Recommended Reading Gartner Research ...
... As technology markets mature, buyers increasingly value a “total solution” versus buying individual components. Product marketers can use this research to develop a co-selling solution that comprises all the elements that the buyer needs to bring the project to fruition. Overview Introduction Analysis ...
... Global AI software spending in the healthcare and life sciences market is forecast to increase 16.4% in 2024 to $11.6 billion and reach $18.9 billion by 2027, with a five-year CAGR of 16.6%. TSPs can use this presentation to support planning activities for 2024 and beyond. Gartner Research ...
Analyst(s): Jeff Cribbs | Inna Agamirzian | Michael Shanler | Jonathan Rivera | James Ingham
... Global digital leaders must navigate the rapid waves of emerging technologies transforming products, businesses and markets, while driving increasing disruptions. This research highlights 10 emerging technologies with business impact potential, presenting future opportunities and risks to avoid. Strategic ...
Analyst(s): Daniel Sun | Owen Chen | Mordecai . | Christian Stephan | Brian Prentice | Apoorva Chhabra | Monica Basso | Tsuneo Fujiwara